{"id":63246,"date":"2026-04-21T16:49:52","date_gmt":"2026-04-21T13:49:52","guid":{"rendered":"https:\/\/entarabi.com\/?p=63246"},"modified":"2026-04-21T17:09:38","modified_gmt":"2026-04-21T14:09:38","slug":"tamatem-acquires-playable-factory-to-strengthen-interactive-advertising-solutions","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2026\/04\/tamatem-acquires-playable-factory-to-strengthen-interactive-advertising-solutions\/","title":{"rendered":"Tamatem acquires Playable Factory to strengthen interactive advertising solutions"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Tamatem enters a new phase of integration between game publishing and AI-powered interactive advertising solutions<\/li>\n\n\n\n<li>Playable Factory brings its expertise in interactive advertising to Tamatem \u2019s ecosystem to enhance marketing performance<\/li>\n\n\n\n<li>New expansion strategy positions Tomato toward a fully integrated tech platform for gaming, advertising, and distribution<\/li>\n<\/ul>\n\n\n\n<p dir=\"ltr\">Tamatem, a mobile games publishing company, has acquired Playable Factory, a specialist in interactive advertising, in a deal aimed at strengthening its technical capabilities and expanding its AI-driven advertising solutions.<\/p>\n\n\n\n<p dir=\"ltr\">Founded in Istanbul in 2018, Playable Factory develops interactive advertising tools used by gaming companies worldwide.<\/p>\n\n\n\n<p dir=\"ltr\"> The company focuses on enabling developers to improve user acquisition and increase retention rates through data-driven, interactive advertising experiences.<\/p>\n\n\n\n<p dir=\"ltr\">The acquisition comes as part of Tamatem\u2019s strategy to evolve its services and shift from a traditional publishing model toward a more comprehensive technology ecosystem covering gaming, advertising, and distribution.<\/p>\n\n\n\n<p dir=\"ltr\">The company believes that integrating Playable Factory into its operations will enhance marketing performance and expand the use of artificial intelligence technologies across its ecosystem.<\/p>\n\n\n\n<p dir=\"ltr\">Hussam Hammo, CEO of Tamatem, emphasized the importance of strengthening integration between content production and technological tools, in order to improve game development efficiency and reach broader audiences of players.<\/p>\n\n\n\n<p dir=\"ltr\">Berat O\u011fuz, Founder of Playable Factory, expressed his team\u2019s enthusiasm about leveraging Tomato\u2019s regional presence to expand interactive advertising technologies into new markets.<\/p>\n\n\n\n<p dir=\"ltr\">Tamatemhas recently attracted new investments from firms such as Next Ventures and Square Enix, in addition to increased backing from Krafton, bringing its total funding to more than $25 million. <\/p>\n\n\n\n<p dir=\"ltr\">The company currently operates from multiple offices across the Middle East and Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tamatem, a mobile games publishing company, has acquired Playable Factory, a specialist in interactive advertising, in a deal aimed at strengthening its technical capabilities and expanding its AI-driven advertising solutions. Founded in Istanbul in 2018, Playable Factory develops interactive advertising tools used by gaming companies worldwide. The company focuses on enabling developers to improve user [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":63244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[8850,1784],"tags":[12216,12217,12215,12214],"class_list":["post-63246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venture","category-games","tag-berat-oguz","tag-hussam-hammo","tag-playable-factory","tag-tamatem"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/63246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=63246"}],"version-history":[{"count":2,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/63246\/revisions"}],"predecessor-version":[{"id":63249,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/63246\/revisions\/63249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/63244"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=63246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=63246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=63246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}