{"id":62738,"date":"2026-04-13T14:23:10","date_gmt":"2026-04-13T11:23:10","guid":{"rendered":"https:\/\/entarabi.com\/?p=62738"},"modified":"2026-04-13T14:37:52","modified_gmt":"2026-04-13T11:37:52","slug":"ava-secures-investment-from-plug-and-play-middle-east-to-advance-fintech-services-in-ksa","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2026\/04\/ava-secures-investment-from-plug-and-play-middle-east-to-advance-fintech-services-in-ksa\/","title":{"rendered":"AVA secures investment from Plug and Play Middle East to advance fintech services in KSA"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>AVA secures undisclosed investment from Plug and Play Middle East to strengthen fintech services in Saudi Arabia<\/li>\n\n\n\n<li>The new investment will help expand AVA\u2019s regional footprint and strengthen its self-service payment solutions across the Kingdom<\/li>\n\n\n\n<li>Under the deal, Plug and Play reaffirms its commitment to deepening support for startups in Saudi Arabia<\/li>\n<\/ul>\n\n\n\n<p dir=\"ltr\">AVA, the Jeddah-based Saudi fintech company, has secured an undisclosed investment from Plug and Play Middle East, as part of its strategy to digitize the unattended retail and mobility sectors across Saudi Arabia.<\/p>\n\n\n\n<p dir=\"ltr\">The investment announcement followed the company\u2019s successful graduation from the Plug and Play Fintech Accelerator program.<\/p>\n\n\n\n<p dir=\"ltr\">The new capital is expected to accelerate product development and strengthen AVA\u2019s regional presence, as demand continues to grow for seamless digital payment solutions.<\/p>\n\n\n\n<p dir=\"ltr\">Through this investment, Plug and Play Middle East reinforces its commitment to the Saudi startup ecosystem by deploying capital, supporting high-potential startups, and connecting them with global venture capital networks.<\/p>\n\n\n\n<p dir=\"ltr\">AVA\u2019s platform integrates Internet of Things (IoT) capabilities with financial services, enabling companies across retail, hospitality, transportation, and energy to automate transactions and access real-time data without relying on traditional hardware or legacy systems.<\/p>\n\n\n\n<p dir=\"ltr\">These capabilities support a wide range of self-service use cases, including vending machines, EV charging stations, and automated entertainment centers.<\/p>\n\n\n\n<p dir=\"ltr\">The company also offers a full suite of solutions, including AVA SoftPOS and IoT-enabled controllers, transforming traditional devices into cashless revenue-generating machines, all managed through a unified digital dashboard for operations and payments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">About AVA<\/h2>\n\n\n\n<p dir=\"ltr\">Founded in 2019 under its official name A Virtual Advantage, AVA has built an integrated ecosystem that bridges physical hardware with digital payment infrastructure.<\/p>\n\n\n\n<p dir=\"ltr\">Its core products include SoftPOS applications, QR-based payment gateways, and specialized smart switches that enable any electricity-powered device to accept contactless payments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AVA, the Jeddah-based Saudi fintech company, has secured an undisclosed investment from Plug and Play Middle East, as part of its strategy to digitize the unattended retail and mobility sectors across Saudi Arabia. The investment announcement followed the company\u2019s successful graduation from the Plug and Play Fintech Accelerator program. The new capital is expected to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":62743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[8850,1810],"tags":[12033,12035,12034],"class_list":["post-62738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venture","category-fintech","tag-ava","tag-plug-and-play-fintech-accelerator-program","tag-plug-and-play-middle-east"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/62738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=62738"}],"version-history":[{"count":3,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/62738\/revisions"}],"predecessor-version":[{"id":62748,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/62738\/revisions\/62748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/62743"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=62738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=62738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=62738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}