{"id":49385,"date":"2025-07-28T18:00:19","date_gmt":"2025-07-28T15:00:19","guid":{"rendered":"https:\/\/entarabi.com\/?p=49385"},"modified":"2025-07-28T18:12:10","modified_gmt":"2025-07-28T15:12:10","slug":"mena-startup-investment-acquisition-trends-final-week-of-july-2025","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2025\/07\/mena-startup-investment-acquisition-trends-final-week-of-july-2025\/","title":{"rendered":"MENA Startup Investment &#038; Acquisition Trends \u2013 Final Week of July 2025"},"content":{"rendered":"<p dir=\"ltr\">QThe final week of July 2025 (from July 20 to 27) witnessed a dynamic wave of activity across the startup ecosystem in the Middle East and North Africa.<\/p>\n<p dir=\"ltr\">Several investment rounds and acquisitions were recorded, reflecting continued momentum in sectors such as FinTech, digital transformation, artificial intelligence, and Agri\/FoodTech.<\/p>\n<p dir=\"ltr\">This analysis is part of EntArabi\u2019s weekly report, offering insights into funding volumes, deal breakdowns by sector and nationality, and comparative growth trends observed during the week.<\/p>\n<h2 dir=\"ltr\">EntArabi Weekly Overview \u2013 Startup Deals (July 20\u201327, 2025)<\/h2>\n<ul>\n<li dir=\"ltr\" style=\"text-align: left;\">Total Announced Deals: 10 major deals<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Disclosed Investment Volume: Over $11.1 million (excluding deals with undisclosed values)<\/li>\n<\/ul>\n<h2 dir=\"ltr\">Types of Deals:<\/h2>\n<ul dir=\"ltr\">\n<li>7 investment rounds (Seed, Pre-seed, Strategic)<\/li>\n<li>2 acceleration programs (MINT \u2013 Sunbolah)<\/li>\n<li>1 acquisition deal (Amazon \u2013 Bee)<\/li>\n<\/ul>\n<h2 dir=\"ltr\">Key Sectors:<\/h2>\n<ul dir=\"ltr\">\n<li>Financial Technology (FinTech)<\/li>\n<li>Artificial Intelligence and DeepTech<\/li>\n<li>Data-Driven Digital Marketing<\/li>\n<li>AgriTech &amp; FoodTech<\/li>\n<li>Digital Procurement<\/li>\n<li>AI-Powered Wearables<\/li>\n<\/ul>\n<h2 dir=\"ltr\">Top Active Countries:<\/h2>\n<table dir=\"ltr\">\n<thead>\n<tr>\n<td><strong>Country<\/strong><\/td>\n<td><strong>No. of Deals<\/strong><\/td>\n<td><strong>Key Notes<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Saudi Arabia<\/td>\n<td>4+<\/td>\n<td>Significant FinTech and digital infrastructure growth<\/td>\n<\/tr>\n<tr>\n<td>Egypt<\/td>\n<td>3+<\/td>\n<td>Ongoing support for startups and regulatory clarity<\/td>\n<\/tr>\n<tr>\n<td>Oman<\/td>\n<td>2<\/td>\n<td>Emerging players in digital and smart food innovation<\/td>\n<\/tr>\n<tr>\n<td>Ghana<\/td>\n<td>1<\/td>\n<td>Major FinTech deal highlighting West Africa\u2019s rise<\/td>\n<\/tr>\n<tr>\n<td>UAE<\/td>\n<td>1 (via Sunbolah)<\/td>\n<td>Strategic partner in Agri\/Food innovation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 dir=\"ltr\">Key Market Trends:<\/h2>\n<ul dir=\"ltr\">\n<li>Ongoing rise of AI solutions in marketing, banking, and procurement.<\/li>\n<li>Growing regional investor interest (e.g., Shorooq, Attijariwafa Ventures).<\/li>\n<li>Global acquisitions like Amazon\u2019s deal with Bee signal regional startup maturity.<\/li>\n<li>Financial inclusion and digitization remain core growth drivers.<\/li>\n<\/ul>\n<ol dir=\"ltr\">\n<li>\n<h2>Deals by Sector<\/h2>\n<\/li>\n<\/ol>\n<table dir=\"ltr\">\n<thead>\n<tr>\n<td><strong>Sector<\/strong><\/td>\n<td><strong>No. of Deals<\/strong><\/td>\n<td><strong>Notable Startups<\/strong><\/td>\n<td><strong>Country<\/strong><\/td>\n<td><strong>Approx. Investment*<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>FinTech<\/td>\n<td>5<\/td>\n<td>Affinity Africa, Flend, Sahem<\/td>\n<td>Ghana, Egypt, Saudi Arabia<\/td>\n<td>$11M+<\/td>\n<\/tr>\n<tr>\n<td>AI &amp; DeepTech<\/td>\n<td>4<\/td>\n<td>Journify, Banyan, ZabonEx<\/td>\n<td>Saudi Arabia, Oman<\/td>\n<td>$3M+<\/td>\n<\/tr>\n<tr>\n<td>AgriTech &amp; FoodTech (Accelerator)<\/td>\n<td>1 (Sunbolah)<\/td>\n<td>13 startups under \u201cSunbolah\u201d<\/td>\n<td>8 countries<\/td>\n<td>Undisclosed<\/td>\n<\/tr>\n<tr>\n<td>Digital Procurement<\/td>\n<td>1<\/td>\n<td>Sufrat<\/td>\n<td>Oman<\/td>\n<td>Undisclosed<\/td>\n<\/tr>\n<tr>\n<td>Data Marketing &amp; AI<\/td>\n<td>1<\/td>\n<td>Journify<\/td>\n<td>Saudi\/UAE<\/td>\n<td>Undisclosed<\/td>\n<\/tr>\n<tr>\n<td>AI-Powered Wearables (M&amp;A)<\/td>\n<td>1 (Acquisition)<\/td>\n<td>Bee<\/td>\n<td>U.S. (Amazon deal)<\/td>\n<td>Undisclosed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p dir=\"ltr\">*Some values are estimated based on typical round sizes per sector and region.<\/p>\n<ol dir=\"ltr\" start=\"2\">\n<li>\n<h2>Deals by Country \/ Startup Nationality<\/h2>\n<\/li>\n<\/ol>\n<table dir=\"ltr\">\n<thead>\n<tr>\n<td><strong>Country<\/strong><\/td>\n<td><strong>No. of Startups<\/strong><\/td>\n<td><strong>Highlight Deals<\/strong><\/td>\n<td><strong>Comparative Growth<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Saudi Arabia<\/td>\n<td>6+<\/td>\n<td>Banyan, Sahem, Journify, Sunbolah<\/td>\n<td>\u2191 Strong growth in FinTech &amp; AI<\/td>\n<\/tr>\n<tr>\n<td>Egypt<\/td>\n<td>4<\/td>\n<td>Flend, MINT, Dayra, Digified<\/td>\n<td>\u2191 Stable with focus on regulation<\/td>\n<\/tr>\n<tr>\n<td>Oman<\/td>\n<td>2<\/td>\n<td>Sufrat, ZabonEx<\/td>\n<td>\u2191 Growing FinTech &amp; FoodTech presence<\/td>\n<\/tr>\n<tr>\n<td>Ghana<\/td>\n<td>1<\/td>\n<td>Affinity Africa<\/td>\n<td>\u2191 Rapid expansion, major deal<\/td>\n<\/tr>\n<tr>\n<td>UAE<\/td>\n<td>2 (via Sunbolah)<\/td>\n<td>OpenFarming, PoultrySync<\/td>\n<td>\u2192 Steady innovation role<\/td>\n<\/tr>\n<tr>\n<td>U.S.\/Canada\/Europe<\/td>\n<td>3+ (Sunbolah\/Bee)<\/td>\n<td>Bee, APOLO Biotech, Plantaform<\/td>\n<td>\u2192 Supportive role in innovation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol dir=\"ltr\" start=\"3\">\n<li>\n<h2>Key Market Insights \u2013 July 2025<\/h2>\n<\/li>\n<\/ol>\n<ul dir=\"ltr\">\n<li>Financial inclusion and digital transformation remained dominant, with strong rounds such as Affinity Africa ($8M) and Flend ($3M).<\/li>\n<li>AI infrastructure expanded beyond software, exemplified by startups like Banyan.<\/li>\n<li>Accelerator programs like MINT and Sunbolah played a vital role in catalyzing indirect funding and future partnerships.<\/li>\n<li>Amazon\u2019s acquisition of Bee reaffirmed the region\u2019s startup potential for global exits, especially in emerging tech segments like wearables.<\/li>\n<\/ul>\n<ol dir=\"ltr\" start=\"4\">\n<li>\n<h2>Deal Tracker Table<\/h2>\n<\/li>\n<\/ol>\n<table dir=\"ltr\">\n<thead>\n<tr>\n<td><strong>Startup \/ Program<\/strong><\/td>\n<td><strong>Deal Type<\/strong><\/td>\n<td><strong>Country<\/strong><\/td>\n<td><strong>Sector<\/strong><\/td>\n<td><strong>Disclosed Funding<\/strong><\/td>\n<td><strong>Notable Investors<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Affinity Africa<\/td>\n<td>Seed Round<\/td>\n<td>Ghana<\/td>\n<td>FinTech<\/td>\n<td>$8M<\/td>\n<td>Attijariwafa, Backed VC<\/td>\n<\/tr>\n<tr>\n<td>Flend<\/td>\n<td>Seed Round<\/td>\n<td>Egypt<\/td>\n<td>FinTech<\/td>\n<td>$3M<\/td>\n<td>Egypt Ventures<\/td>\n<\/tr>\n<tr>\n<td>Journify<\/td>\n<td>Strategic Funding<\/td>\n<td>Saudi &amp; UAE<\/td>\n<td>Data Marketing + AI<\/td>\n<td>Undisclosed<\/td>\n<td>Shorooq Partners, Plug &amp; Play<\/td>\n<\/tr>\n<tr>\n<td>Sufrat<\/td>\n<td>Expansion Round<\/td>\n<td>Oman<\/td>\n<td>Digital Procurement<\/td>\n<td>Undisclosed<\/td>\n<td>Future Fund Oman, Ithca Group<\/td>\n<\/tr>\n<tr>\n<td>ZabonEx<\/td>\n<td>Pre-Seed<\/td>\n<td>Oman<\/td>\n<td>FoodTech + AI<\/td>\n<td>$100K<\/td>\n<td>Future Fund Oman<\/td>\n<\/tr>\n<tr>\n<td>Sahem Finance<\/td>\n<td>Regulatory License<\/td>\n<td>Saudi Arabia<\/td>\n<td>Debt FinTech<\/td>\n<td>Indirect (license)<\/td>\n<td>CMA Saudi<\/td>\n<\/tr>\n<tr>\n<td>Sunbolah Program<\/td>\n<td>Non-equity Accelerator<\/td>\n<td>KSA\/France<\/td>\n<td>AgriTech + FoodTech<\/td>\n<td>Undisclosed<\/td>\n<td>Sunbulah Group, Saudi\/French government<\/td>\n<\/tr>\n<tr>\n<td>MINT Program<\/td>\n<td>Incubation Program<\/td>\n<td>Egypt<\/td>\n<td>FinTech \/ Training<\/td>\n<td>Indirect<\/td>\n<td>EG Bank<\/td>\n<\/tr>\n<tr>\n<td>Bee<\/td>\n<td>Acquisition by Amazon<\/td>\n<td>U.S.<\/td>\n<td>AI Wearables<\/td>\n<td>Undisclosed<\/td>\n<td>\u2014<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol dir=\"ltr\" start=\"5\">\n<li>\n<h2>Forward-Looking Outlook<\/h2>\n<\/li>\n<\/ol>\n<ul dir=\"ltr\">\n<li>FinTech and AI sectors are expected to see increased deal velocity in H2 2025, driven by proactive policy support in Saudi Arabia and Egypt.<\/li>\n<li>Government-led digital transformation opens new opportunities for SaaS and GovTech solutions, as seen with \u201cSufrat.\u201d<\/li>\n<li>Accelerator programs like MINT and Sunbolah are likely to yield follow-on funding rounds, positioning them as key investment indicators.<\/li>\n<li>Bee\u2019s acquisition by Amazon puts a spotlight back on the region\u2019s innovation value and potential for global exits.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The final week of July 2025 (from July 20 to 27) witnessed a dynamic wave of activity across the startup ecosystem in the Middle East and North Africa.<\/p>\n","protected":false},"author":11,"featured_media":49432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[8850,1772],"tags":[9106,6550,4441,9142,6640,9079],"class_list":["post-49385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venture","category-startups","tag-attijariwafa-ventures","tag-flend","tag-mint","tag-sahem","tag-shorooq","tag-zabonex"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/49385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=49385"}],"version-history":[{"count":0,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/49385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/49432"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=49385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=49385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=49385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}