{"id":47951,"date":"2025-06-21T23:50:58","date_gmt":"2025-06-21T20:50:58","guid":{"rendered":"https:\/\/entarabi.com\/?p=47951"},"modified":"2025-06-21T23:57:56","modified_gmt":"2025-06-21T20:57:56","slug":"napptix-acquires-yazles-mena-operations-to-expand-gaming-adtech-dominance","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2025\/06\/napptix-acquires-yazles-mena-operations-to-expand-gaming-adtech-dominance\/","title":{"rendered":"Napptix Acquires Yazle\u2019s MENA Operations to Expand Gaming Adtech Dominance"},"content":{"rendered":"<ul>\n<li dir=\"ltr\" style=\"text-align: left;\" data-start=\"202\" data-end=\"335\">Dubai-based Napptix acquires Yazle MENA&#8217;s commercial operations, client portfolio, and team across the Gulf and North Africa.<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\" data-start=\"202\" data-end=\"335\">The deal strengthens Napptix\u2019s capabilities to offer culturally relevant, measurable in-game ad solutions across the region.<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\" data-start=\"467\" data-end=\"601\">\n<p style=\"text-align: left;\" data-start=\"469\" data-end=\"601\">The acquisition enables deeper engagement with Gen Z and gaming-heavy audiences through immersive, brand-safe media experiences.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"608\" data-end=\"821\">Napptix, the Dubai-based adtech company behind the Gaming 360\u00b0 advertising platform, has completed the acquisition of Yazle Marketing Management\u2019s operations in the Middle East and North Africa (MENA).<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"823\" data-end=\"1045\">The agreement includes Yazle\u2019s commercial activity, regional team, and client portfolio in the Gulf and North Africa, while Yazle\u2019s businesses in Asia-Pacific, Europe, and the Americas will remain under existing ownership.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"1047\" data-end=\"1216\">With this move, Napptix aims to deliver more culturally attuned and high-impact gaming media solutions, capitalizing on the region\u2019s rapidly growing gaming audience.<\/p>\n<blockquote dir=\"ltr\" data-start=\"1218\" data-end=\"1615\">\n<p data-start=\"1220\" data-end=\"1615\">\u201cThis isn\u2019t just an acquisition \u2013 it\u2019s an alignment of vision,\u201d said Saurabh Mehta, Co-Founder and General Manager of Napptix. \u201cWe\u2019re building a future where advertising blends naturally into the gaming culture of our region. With Yazle MENA\u2019s expertise and Napptix\u2019s proprietary tech, we\u2019re offering the most emotionally intelligent, context-aware, and brand-safe media in the MENA market.\u201d<\/p>\n<\/blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"1617\" data-end=\"1770\">Mehta emphasized the growing dominance of mobile gaming as a preferred advertising channel, citing its high engagement and mood-positive environment.<\/p>\n<blockquote dir=\"ltr\" data-start=\"1772\" data-end=\"1941\">\n<p data-start=\"1774\" data-end=\"1941\">\u201cThis acquisition positions Napptix as the go-to GamingTech platform for brands seeking meaningful impact through immersive, playable ads across the region,\u201d he added.<\/p>\n<\/blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"1943\" data-end=\"2053\">For Yazle, the deal reflects a strategic focus on its international growth roadmap and product innovation.<\/p>\n<blockquote dir=\"ltr\" data-start=\"2055\" data-end=\"2277\">\n<p data-start=\"2057\" data-end=\"2277\">\u201cYazle has grown into a multi-region player,\u201d said Gaurav Aidasani, Co-Founder of Yazle. \u201cAs we sharpen our global focus, we\u2019re confident our MENA clients and team will thrive within Napptix\u2019s gamer-first ecosystem.\u201d<\/p>\n<\/blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"2279\" data-end=\"2495\">Jamie Atherton will remain Managing Director of Yazle Middle East &amp; North Africa, leading the newly integrated team. He described the move as a &#8220;strategic consolidation of strengths&#8221; and a major leap forward.<\/p>\n<blockquote dir=\"ltr\" data-start=\"2497\" data-end=\"2742\">\n<p style=\"text-align: left;\" data-start=\"2499\" data-end=\"2742\">\u201cYazle MENA has always stood for innovation and excellence in gaming and digital advertising,\u201d said Atherton. \u201cJoining forces with Napptix unlocks new ways for brands to connect with Gen Z and gaming-first audiences across the GCC and beyond.\u201d<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Dubai-based Napptix acquires Yazle MENA&#8217;s commercial operations, client portfolio, and team across the Gulf and North Africa. The deal strengthens Napptix\u2019s capabilities to offer culturally relevant, measurable in-game ad solutions across the region. The acquisition enables deeper engagement with Gen Z and gaming-heavy audiences through immersive, brand-safe media experiences. Napptix, the Dubai-based adtech company behind [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":47952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[1772],"tags":[8739,8770],"class_list":["post-47951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-napptix","tag-yazle-en"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/47951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=47951"}],"version-history":[{"count":0,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/47951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/47952"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=47951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=47951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=47951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}