{"id":47866,"date":"2025-06-19T22:45:18","date_gmt":"2025-06-19T19:45:18","guid":{"rendered":"https:\/\/entarabi.com\/?p=47866"},"modified":"2025-06-19T22:50:38","modified_gmt":"2025-06-19T19:50:38","slug":"napptix-acquires-yazles-operations-in-the-middle-east-and-north-africa","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2025\/06\/napptix-acquires-yazles-operations-in-the-middle-east-and-north-africa\/","title":{"rendered":"Napptix Acquires Yazle\u2019s Operations in the Middle East and North Africa"},"content":{"rendered":"<ul>\n<li dir=\"ltr\" style=\"text-align: left;\" data-start=\"140\" data-end=\"244\"><strong data-start=\"140\" data-end=\"244\">Napptix announces acquisition of Yazle to strengthen in-game advertising solutions across the region<\/strong><\/li>\n<li dir=\"ltr\" style=\"text-align: left;\" data-start=\"246\" data-end=\"379\"><strong data-start=\"246\" data-end=\"379\">The deal includes the transfer of Yazle\u2019s client portfolio, regional team, and operations in the Gulf and North Africa to Napptix<\/strong><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"381\" data-end=\"591\">Dubai-based in-game advertising technology company Napptix has announced the acquisition of the commercial operations of Yazle Marketing Management in the Middle East and North Africa (MENA) region.<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-start=\"593\" data-end=\"609\">Deal Details<\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"611\" data-end=\"760\">The acquisition involves the transfer of Yazle\u2019s client portfolio, regional team, and operations in the Gulf and North Africa to Napptix.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"762\" data-end=\"905\">These operations will be integrated into Napptix\u2019s Gaming 360\u00b0 platform, aiming to enhance in-game advertising solutions across the region.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"907\" data-end=\"1098\">It is worth noting that the acquisition does not include Yazle\u2019s operations in Asia-Pacific, Europe, or the Americas, which will remain under Yazle\u2019s current ownership and management.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"1100\" data-end=\"1328\">Jamie Atherton will assume the role of General Manager for Yazle\u2019s operations in the MENA region, while the global Yazle entity will focus on expanding its business and developing products in other international markets.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"1330\" data-end=\"1623\">According to statements from both companies, this move comes at a time when in-game advertising is experiencing significant growth, driven by high levels of positive user engagement\u2014particularly on mobile devices\u2014making digital games a powerful and rapidly growing advertising channel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai-based in-game advertising technology company Napptix has announced the acquisition of the commercial operations of Yazle Marketing Management in the Middle East and North Africa (MENA) region.<\/p>\n","protected":false},"author":11,"featured_media":47864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[1784],"tags":[8741,8742,8739,8740],"class_list":["post-47866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-games","tag-gaming-360","tag-jamie-atherton","tag-napptix","tag-yazle-marketing-management"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/47866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=47866"}],"version-history":[{"count":0,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/47866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/47864"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=47866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=47866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=47866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}