{"id":47416,"date":"2025-06-10T13:44:06","date_gmt":"2025-06-10T10:44:06","guid":{"rendered":"https:\/\/entarabi.com\/?p=47416"},"modified":"2025-06-10T13:51:08","modified_gmt":"2025-06-10T10:51:08","slug":"mtnc-invests-in-bks-to-strengthen-circular-fashion-economy-in-mena","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2025\/06\/mtnc-invests-in-bks-to-strengthen-circular-fashion-economy-in-mena\/","title":{"rendered":"MTNC Invests in BKS to Strengthen Circular Fashion Economy in MENA"},"content":{"rendered":"<ul>\n<li dir=\"ltr\" style=\"text-align: left;\"><strong>MTNC Announces Investment in BKS to Support Luxury Fashion Commerce in MENA<\/strong><\/li>\n<li dir=\"ltr\" style=\"text-align: left;\"><strong>The investment aims to boost e-commerce in the Middle East and promote sustainable fashion experiences<\/strong><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: left;\">Move the Needle Consultancy (MTNC), a consulting firm specializing in e-commerce, has announced its investment in Best Kept Shared (BKS), the UAE\u2019s first platform dedicated to the rental and resale of luxury fashion.<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\">Investment Details<\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\">This strategic move aligns with MTNC\u2019s vision to strengthen its presence in the circular fashion economy and support BKS in solidifying its role as a leading player in shaping the future of luxury access across the Middle East.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Often referred to as the \u201cAirbnb of fashion,\u201d BKS enables women to rent designer pieces directly from curated personal wardrobes across the region, offering a unique and sustainable fashion experience.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\"><strong>Kelly Power, co-founder of Best Kept Shared, stated:<\/strong><\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\">&#8220;As fashion rental becomes a key discovery channel for luxury brands, major global retailers such as Selfridges and Net-a-Porter are incorporating this model into their direct-to-consumer (D2C) strategies.&#8221;<\/p>\n<\/blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\"><strong>She added:<\/strong><\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\">&#8220;With MTNC\u2019s support, we are now focused on enhancing our tech infrastructure, expanding our brand partnerships, and growing our customer base across the region.&#8221;<\/p>\n<\/blockquote>\n<h2 dir=\"ltr\" style=\"text-align: left;\">About MTNC<\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\">Marie Gabriel, founder of MTNC, brings over 25 years of experience in the retail and e-commerce sectors, having held leadership roles at global companies including Amazon, Souq.com, and Namshi.<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\">About Best Kept Shared<\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\">Founded in 2023, Best Kept Shared is the region\u2019s first platform that enables women to rent, lend, or sell luxury fashion pieces from their personal wardrobes through a peer-to-peer model.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The platform promotes sustainability in the fashion industry and provides a more affordable and conscious alternative to traditional shopping.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Move the Needle Consultancy (MTNC), a consulting firm specializing in e-commerce, has announced its investment in Best Kept Shared (BKS), the UAE\u2019s first platform dedicated to the rental and resale of luxury fashion.<\/p>\n","protected":false},"author":11,"featured_media":47409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[1809],"tags":[8623,8621,8625,8624,8622],"class_list":["post-47416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-airbnb-of-fashion","tag-bks","tag-kelly-power","tag-marie-gabriel","tag-mtnc"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/47416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=47416"}],"version-history":[{"count":0,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/47416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/47409"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=47416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=47416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=47416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}