{"id":45936,"date":"2025-05-20T09:45:08","date_gmt":"2025-05-20T06:45:08","guid":{"rendered":"https:\/\/entarabi.com\/?p=45936"},"modified":"2025-05-20T11:15:56","modified_gmt":"2025-05-20T08:15:56","slug":"egypts-watch-it-signs-first-ever-strategic-partnership-with-chinas-iqiyi","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2025\/05\/egypts-watch-it-signs-first-ever-strategic-partnership-with-chinas-iqiyi\/","title":{"rendered":"Egypt\u2019s WATCH IT Signs First-Ever Strategic Partnership with China\u2019s iQIYI"},"content":{"rendered":"<ul>\n<li dir=\"ltr\" style=\"text-align: left;\" data-start=\"226\" data-end=\"374\">Egypt\u2019s <strong data-start=\"234\" data-end=\"246\">WATCH IT<\/strong> and China\u2019s <strong data-start=\"259\" data-end=\"268\">iQIYI<\/strong> sign a strategic content partnership during the <strong data-start=\"317\" data-end=\"356\">\u201c+&#8211;\u201d<\/strong> event in Cairo.<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\" data-start=\"226\" data-end=\"374\">The signing ceremony was attended by top officials from both countries, including <strong data-start=\"459\" data-end=\"494\">the Chinese Ambassador to Egypt<\/strong> and <strong data-start=\"499\" data-end=\"572\">the President of China\u2019s National Radio and Television Administration<\/strong>.<\/li>\n<li dir=\"ltr\" style=\"text-align: left;\" data-start=\"375\" data-end=\"575\">\n<p data-start=\"377\" data-end=\"575\">The partnership aims to <strong data-start=\"602\" data-end=\"644\">strengthen media and cultural exchange<\/strong> between Egypt and China, paving the way for future co-productions and content collaboration.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"744\" data-end=\"1072\"><strong data-start=\"744\" data-end=\"771\">Cairo, Egypt \u2013 May 2025: <\/strong>Egypt\u2019s leading streaming platform, <strong data-start=\"810\" data-end=\"822\">WATCH IT<\/strong>, a subsidiary of United Media Services (UMS), has officially signed its <strong data-start=\"895\" data-end=\"930\">first international partnership<\/strong> with Chinese streaming giant <strong data-start=\"960\" data-end=\"969\">iQIYI<\/strong>. The announcement was made during a high-profile event titled <strong data-start=\"1032\" data-end=\"1071\">\u201cChina: A Night of Love in Beijing\u201d<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"1074\" data-end=\"1394\">The ceremony was held in the presence of <strong data-start=\"1115\" data-end=\"1184\">H.E. the Chairman of Egypt\u2019s Supreme Council for Media Regulation<\/strong>, <strong data-start=\"1186\" data-end=\"1226\">H.E. the Chinese Ambassador to Egypt<\/strong>, <strong data-start=\"1228\" data-end=\"1251\">Minister Cao Shumin<\/strong>, President of the <strong data-start=\"1270\" data-end=\"1327\">National Radio and Television Administration of China<\/strong>, and <strong data-start=\"1333\" data-end=\"1347\">Nashwa Gad<\/strong>, Chairwoman and Managing Director of WATCH IT.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"1396\" data-end=\"1592\">This milestone agreement reflects a growing <strong data-start=\"1440\" data-end=\"1516\">bilateral commitment to deepening cultural and audiovisual collaboration<\/strong>, and marks a strategic step for WATCH IT in expanding its global footprint.<\/p>\n<blockquote dir=\"ltr\" data-start=\"1594\" data-end=\"1794\">\n<p data-start=\"1596\" data-end=\"1794\">\u201cThis partnership marks a turning point for WATCH IT as we open new avenues for regional and international cooperation, starting with one of the most influential platforms in Asia,\u201d said Nashwa Gad.<\/p>\n<\/blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"1796\" data-end=\"2139\">WATCH IT has been Egypt\u2019s <strong data-start=\"1822\" data-end=\"1865\">most-watched streaming platform in 2025<\/strong>, known for its diverse library of <strong data-start=\"1900\" data-end=\"1959\">original dramas, documentaries, and educational content<\/strong>. The new partnership with iQIYI will explore opportunities for <strong data-start=\"2023\" data-end=\"2083\">co-distribution, content exchange, and joint productions<\/strong>, further amplifying the reach of Egyptian storytelling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Egypt\u2019s WATCH IT and China\u2019s iQIYI sign a strategic content partnership during the \u201c+&#8211;\u201d event in Cairo. The signing ceremony was attended by top officials from both countries, including the Chinese Ambassador to Egypt and the President of China\u2019s National Radio and Television Administration. The partnership aims to strengthen media and cultural exchange between Egypt [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":45949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[1783],"tags":[8372,8371],"class_list":["post-45936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world","tag-iqiyi-en","tag-watch-it-en"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/45936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=45936"}],"version-history":[{"count":0,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/45936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/45949"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=45936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=45936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=45936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}