{"id":45360,"date":"2025-05-14T17:44:18","date_gmt":"2025-05-14T14:44:18","guid":{"rendered":"https:\/\/entarabi.com\/?p=45360"},"modified":"2025-05-14T17:44:18","modified_gmt":"2025-05-14T14:44:18","slug":"flam-raises-14m-to-accelerate-ai-powered-mixed-reality-and-expand-into-the-middle-east","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2025\/05\/flam-raises-14m-to-accelerate-ai-powered-mixed-reality-and-expand-into-the-middle-east\/","title":{"rendered":"Flam Raises $14M to Accelerate AI-Powered Mixed Reality and Expand into the Middle East"},"content":{"rendered":"<ul dir=\"ltr\" style=\"text-align: left;\" data-start=\"246\" data-end=\"598\">\n<li data-start=\"246\" data-end=\"364\">\n<p data-start=\"248\" data-end=\"364\"><strong>Flam secures $14M<\/strong> in Series A funding led by RTP Global, with participation from Dovetail and strategic investors.<\/p>\n<\/li>\n<li data-start=\"365\" data-end=\"481\">\n<p data-start=\"367\" data-end=\"481\">The company aims to expand across <strong>North America, Europe, the Middle East, and strengthen its operations in Asia.<\/strong><\/p>\n<\/li>\n<li data-start=\"482\" data-end=\"598\">\n<p data-start=\"484\" data-end=\"598\">Flam\u2019s immersive, app-free platform has powered campaigns for brands like<strong> Google, Samsung, Emirates, and Flipkart.<\/strong><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"600\" data-end=\"886\"><strong data-start=\"624\" data-end=\"632\">Flam<\/strong>, an AI infrastructure company focused on delivering seamless, immersive mixed reality experiences, announced it has raised <strong data-start=\"756\" data-end=\"771\">$14 million<\/strong> in a <strong data-start=\"777\" data-end=\"795\">Series A round<\/strong> led by <strong data-start=\"803\" data-end=\"817\">RTP Global<\/strong>, with participation from <strong data-start=\"843\" data-end=\"855\">Dovetail<\/strong> and other strategic investors.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"888\" data-end=\"1149\">Founded in <strong data-start=\"899\" data-end=\"907\">2021<\/strong> by <strong data-start=\"911\" data-end=\"930\">Shaurya Agarwal<\/strong> and <strong data-start=\"935\" data-end=\"951\">Malhar Patel<\/strong>, Flam is redefining how brands engage with consumers through a <strong data-start=\"1015\" data-end=\"1050\">frictionless, app-free platform<\/strong> that transforms digital touchpoints into <strong data-start=\"1092\" data-end=\"1148\">interactive, high-fidelity mixed reality experiences<\/strong>.<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-start=\"1156\" data-end=\"1184\"><span style=\"font-size: 14pt;\">Strategic Use of Funding<\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"1186\" data-end=\"1218\">The new funding will be used to:<\/p>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-start=\"1219\" data-end=\"1488\">\n<li data-start=\"1219\" data-end=\"1282\">\n<p data-start=\"1221\" data-end=\"1282\"><strong data-start=\"1221\" data-end=\"1255\">Accelerate product development<\/strong> using GenAI technologies<\/p>\n<\/li>\n<li data-start=\"1283\" data-end=\"1352\">\n<p data-start=\"1285\" data-end=\"1352\"><strong data-start=\"1285\" data-end=\"1304\">Expand presence<\/strong> in North America, Europe, and the Middle East<\/p>\n<\/li>\n<li data-start=\"1353\" data-end=\"1386\">\n<p data-start=\"1355\" data-end=\"1386\"><strong data-start=\"1355\" data-end=\"1376\">Deepen operations<\/strong> in Asia<\/p>\n<\/li>\n<li data-start=\"1387\" data-end=\"1427\">\n<p data-start=\"1389\" data-end=\"1427\"><strong data-start=\"1389\" data-end=\"1425\">Build proprietary infrastructure<\/strong><\/p>\n<\/li>\n<li data-start=\"1428\" data-end=\"1488\">\n<p data-start=\"1430\" data-end=\"1488\"><strong data-start=\"1430\" data-end=\"1452\">Scale partnerships<\/strong> with creative studios and platforms<\/p>\n<\/li>\n<\/ul>\n<blockquote dir=\"ltr\" data-start=\"1490\" data-end=\"1682\">\n<p data-start=\"1492\" data-end=\"1682\"><em data-start=\"1492\" data-end=\"1628\">\u201cOur mission is to turn every touchpoint\u2014digital, TV, media, retail, and fan moments\u2014into interactive, immersive digital experiences,\u201d<\/em> said <strong data-start=\"1634\" data-end=\"1653\">Shaurya Agarwal<\/strong>, Co-founder and CEO of Flam.<\/p>\n<\/blockquote>\n<blockquote dir=\"ltr\" data-start=\"1684\" data-end=\"1898\">\n<p data-start=\"1686\" data-end=\"1898\">He added: <em data-start=\"1696\" data-end=\"1898\">\u201cThis Series A is heavily focused on delivering the GenAI-powered creative toolkit that brands have been waiting for\u2014enterprise-grade tools to make every campaign engaging, measurable, and immersive.\u201d<\/em><\/p>\n<\/blockquote>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-start=\"1905\" data-end=\"1932\"><span style=\"font-size: 14pt;\">Impact and Global Reach<\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"1934\" data-end=\"2011\">Flam has already powered campaigns for over <strong data-start=\"1978\" data-end=\"1999\">100 global brands<\/strong>, including:<\/p>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-start=\"2012\" data-end=\"2153\">\n<li data-start=\"2012\" data-end=\"2026\">\n<p data-start=\"2014\" data-end=\"2026\"><strong data-start=\"2014\" data-end=\"2024\">Google<\/strong><\/p>\n<\/li>\n<li data-start=\"2027\" data-end=\"2042\">\n<p data-start=\"2029\" data-end=\"2042\"><strong data-start=\"2029\" data-end=\"2040\">Samsung<\/strong><\/p>\n<\/li>\n<li data-start=\"2043\" data-end=\"2059\">\n<p data-start=\"2045\" data-end=\"2059\"><strong data-start=\"2045\" data-end=\"2057\">Emirates<\/strong><\/p>\n<\/li>\n<li data-start=\"2060\" data-end=\"2073\">\n<p data-start=\"2062\" data-end=\"2073\"><strong data-start=\"2062\" data-end=\"2071\">Dabur<\/strong><\/p>\n<\/li>\n<li data-start=\"2074\" data-end=\"2086\">\n<p data-start=\"2076\" data-end=\"2086\"><strong data-start=\"2076\" data-end=\"2084\">Ajio<\/strong><\/p>\n<\/li>\n<li data-start=\"2087\" data-end=\"2103\">\n<p data-start=\"2089\" data-end=\"2103\"><strong data-start=\"2089\" data-end=\"2101\">Flipkart<\/strong><\/p>\n<\/li>\n<li data-start=\"2104\" data-end=\"2119\">\n<p data-start=\"2106\" data-end=\"2119\"><strong data-start=\"2106\" data-end=\"2117\">Tanishq<\/strong><\/p>\n<\/li>\n<li data-start=\"2120\" data-end=\"2153\">\n<p data-start=\"2122\" data-end=\"2153\"><strong data-start=\"2122\" data-end=\"2153\">U.S. presidential elections<\/strong><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"2155\" data-end=\"2279\">These campaigns achieved up to <strong data-start=\"2186\" data-end=\"2211\">49x higher engagement<\/strong> and <strong data-start=\"2216\" data-end=\"2246\">4x better conversion rates<\/strong> compared to traditional formats.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"2281\" data-end=\"2328\">Flam enables <strong data-start=\"2294\" data-end=\"2320\">AR-powered experiences<\/strong> across:<\/p>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-start=\"2329\" data-end=\"2468\">\n<li data-start=\"2329\" data-end=\"2339\">\n<p data-start=\"2331\" data-end=\"2339\"><strong data-start=\"2331\" data-end=\"2337\">TV<\/strong><\/p>\n<\/li>\n<li data-start=\"2340\" data-end=\"2361\">\n<p data-start=\"2342\" data-end=\"2361\"><strong data-start=\"2342\" data-end=\"2359\">Digital media<\/strong><\/p>\n<\/li>\n<li data-start=\"2362\" data-end=\"2376\">\n<p data-start=\"2364\" data-end=\"2376\"><strong data-start=\"2364\" data-end=\"2374\">Retail<\/strong><\/p>\n<\/li>\n<li data-start=\"2377\" data-end=\"2404\">\n<p data-start=\"2379\" data-end=\"2404\"><strong data-start=\"2379\" data-end=\"2402\">Print and packaging<\/strong><\/p>\n<\/li>\n<li data-start=\"2405\" data-end=\"2436\">\n<p data-start=\"2407\" data-end=\"2436\"><strong data-start=\"2407\" data-end=\"2434\">Out-of-home advertising<\/strong><\/p>\n<\/li>\n<li data-start=\"2437\" data-end=\"2468\">\n<p data-start=\"2439\" data-end=\"2468\"><strong data-start=\"2439\" data-end=\"2468\">Fan interaction platforms<\/strong><\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-start=\"2475\" data-end=\"2505\"><span style=\"font-size: 14pt;\">Vision for the Middle East<\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"2507\" data-end=\"2559\"><strong data-start=\"2507\" data-end=\"2522\">Nishit Garg<\/strong>, Partner at RTP Global, commented:<\/p>\n<blockquote dir=\"ltr\" data-start=\"2560\" data-end=\"2810\">\n<p data-start=\"2562\" data-end=\"2810\"><em data-start=\"2562\" data-end=\"2810\">\u201cIt\u2019s time for mixed reality to go mainstream, and Flam is uniquely positioned to lead. What excites us is not just the tech, but the clarity of vision and execution. We\u2019re thrilled to support Flam as they expand into the Middle East and beyond.\u201d<\/em><\/p>\n<\/blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"2812\" data-end=\"2877\">The company plans to launch a new enterprise suite that includes:<\/p>\n<ul dir=\"ltr\" style=\"text-align: left;\" data-start=\"2878\" data-end=\"3082\">\n<li data-start=\"2878\" data-end=\"2916\">\n<p data-start=\"2880\" data-end=\"2916\"><strong data-start=\"2880\" data-end=\"2914\">AI-powered 3D asset generation<\/strong><\/p>\n<\/li>\n<li data-start=\"2917\" data-end=\"2948\">\n<p data-start=\"2919\" data-end=\"2948\"><strong data-start=\"2919\" data-end=\"2946\">Integrated ad solutions<\/strong><\/p>\n<\/li>\n<li data-start=\"2949\" data-end=\"2984\">\n<p data-start=\"2951\" data-end=\"2984\"><strong data-start=\"2951\" data-end=\"2982\">No-code AR publishing tools<\/strong><\/p>\n<\/li>\n<li data-start=\"2985\" data-end=\"3082\">\n<p data-start=\"2987\" data-end=\"3082\"><strong data-start=\"2987\" data-end=\"3011\">Analytics dashboards<\/strong> tailored to sectors like retail, sports, broadcasting, and live events<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"ltr\" style=\"text-align: left;\" data-start=\"3089\" data-end=\"3112\"><span style=\"font-size: 14pt;\">Investor Confidence<\/span><\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\" data-start=\"3114\" data-end=\"3168\"><strong data-start=\"3114\" data-end=\"3129\">Amal Parekh<\/strong>, General Manager at Dovetail, added:<\/p>\n<blockquote dir=\"ltr\" data-start=\"3169\" data-end=\"3387\">\n<p data-start=\"3171\" data-end=\"3387\"><em data-start=\"3171\" data-end=\"3387\">\u201cFlam is leading a rapidly evolving market where brands seek deeper engagement. Their scalable infrastructure and deep-tech platform open new horizons for interactive storytelling and measurable brand experiences.\u201d<\/em><\/p>\n<\/blockquote>\n<blockquote dir=\"ltr\" data-start=\"3389\" data-end=\"3657\">\n<p style=\"text-align: left;\" data-start=\"3391\" data-end=\"3657\"><em data-start=\"3391\" data-end=\"3642\">\u201cAs mixed reality becomes a core expectation rather than an experiment, Flam is already showing what\u2019s possible. The global potential is enormous and we\u2019re proud to partner with a team that combines technical excellence with deep marketing insight,\u201d<\/em> she concluded.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Flam secures $14M in Series A funding led by RTP Global, with participation from Dovetail and strategic investors. The company aims to expand across North America, Europe, the Middle East, and strengthen its operations in Asia. Flam\u2019s immersive, app-free platform has powered campaigns for brands like Google, Samsung, Emirates, and Flipkart. Flam, an AI infrastructure [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":45361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[1810],"tags":[8284,8282,8283],"class_list":["post-45360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fintech","tag-dovetail-en","tag-flam","tag-rtp-global-en"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/45360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=45360"}],"version-history":[{"count":0,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/45360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/45361"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=45360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=45360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=45360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}