{"id":44753,"date":"2025-05-07T04:03:04","date_gmt":"2025-05-07T01:03:04","guid":{"rendered":"https:\/\/entarabi.com\/?p=44753"},"modified":"2025-05-07T04:41:55","modified_gmt":"2025-05-07T01:41:55","slug":"eventocity-expands-ai-driven-event-and-marketing-services-in-mena","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2025\/05\/eventocity-expands-ai-driven-event-and-marketing-services-in-mena\/","title":{"rendered":"Eventocity Expands AI-Driven Event and Marketing Services in MENA"},"content":{"rendered":"<ul>\n<li dir=\"ltr\" style=\"text-align: left;\"><strong>Eventocity\u00a0Announces Expansion into Arab Markets to Support AI-Powered Event Management and Marketing<\/strong><\/li>\n<li dir=\"ltr\" style=\"text-align: left;\"><strong>Plans to attract new audiences and introduce mechanisms to guide startups in boosting sales<\/strong><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"text-align: left;\">Egyptian platform <strong>Eventocity\u00a0<\/strong>, specialized in marketing and<strong> event management<\/strong>, is planning to expand its operations across <strong>Arab markets<\/strong> and the broader <strong>Middle East region<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\"><strong>In an exclusive interview with entArabi, Basmala Tarek, CEO of Eventocity\u00a0, stated:<\/strong><\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\">\u201cWe currently have a clear strategy to reshape the culture of event organization and corporate marketing using artificial intelligence technologies across Egyptian cities and governorates, in partnership with both the public and private sectors.\u201d<\/p>\n<\/blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\"><strong>Tarek<\/strong> explained that the<strong> platform\u2019s strategy<\/strong> aims to attract new customer segments and provide <strong>advanced services<\/strong> that go beyond<strong> event planning<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The platform also advises companies on product development, <strong>promotional strategies<\/strong>, and sales enhancement.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\"><strong>Eventocity\u00a0<\/strong>was launched three years ago and has since organized <strong>26 events<\/strong> in collaboration with Egyptian universities and companies, including a <strong>Japanese firm<\/strong> through the <strong>\u201cBRICS Education\u201d program<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">It has also managed graduation ceremonies in <strong>coordination<\/strong> with the <strong>Ministry of Higher Education and Scientific Research<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The platform has ongoing partnerships with a number of universities, including <strong>Misr University<\/strong>, October 6 University, <strong>El Shorouk Academy<\/strong>, and the <strong>Canadian University<\/strong>, in addition to working with the <strong>Ministry of Youth and Sports<\/strong> on the \u201c<strong>Pathfinder<\/strong>\u201d <strong>program<\/strong> in Cairo\u2019s <strong>Al-Asmarat district<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Furthermore, <strong>Eventocity\u00a0<\/strong>collaborates with the <strong>National Institute for Governance and Sustainable Development<\/strong>, affiliated with the<strong> Ministry of Planning and Economic Development and International Cooperation<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">This partnership focuses on youth empowerment, <strong>trainer development<\/strong>, and <strong>entrepreneurship<\/strong> support.<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\">Program Expansion<\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\"><strong>Mohamed Walid<\/strong>, Co-Founder of the platform, stated that <strong>Eventocity\u00a0<\/strong>plans to continue its \u201c<strong>Business-In<\/strong>\u201d <strong>program<\/strong> this May, with the fourth session titled \u201c<strong>Automating Training<\/strong>\u201d.<\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\">He added that the program is held biannually, with three previous editions focusing on artificial intelligence, the business sector, startups, and sales enablement.<\/p>\n<\/blockquote>\n<p dir=\"ltr\" style=\"text-align: left;\">The entire series is built on leveraging AI technologies.<\/p>\n<h2 dir=\"ltr\" style=\"text-align: left;\">Expansion Plans<\/h2>\n<p dir=\"ltr\" style=\"text-align: left;\"><strong>Basmala Tarek<\/strong> emphasized that <strong>Eventocity\u00a0<\/strong>has no fixed ceiling for regional expansion or for targeting specific entities or companies\u2014especially after <strong>securing its initial funding round<\/strong> from<strong> Edafa Ventures Capital.<\/strong><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">She revealed that this<strong> investment round<\/strong> includes a comprehensive restructuring of the company, <strong>both technically and institutionally.<\/strong><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">This includes<strong> marketing operations, brand development<\/strong>, infrastructure enhancements, and support in <strong>entering Arab markets<\/strong>.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\"><strong>Tarek<\/strong> also noted that the <strong>partnership<\/strong> with <strong>Edafa<\/strong> will unlock access to its broad network of partners and contribute to launching a<strong> training academy<\/strong> aimed at <strong>equipping children and youth<\/strong>\u2014aged 10 to 17\u2014with <strong>entrepreneurial skills<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Egyptian platform Eventocity\u00a0, specialized in marketing and event management, is planning to expand its operations across Arab markets and the broader Middle East region.<\/p>\n","protected":false},"author":11,"featured_media":44751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[1772],"tags":[8185,8187,8184,8186],"class_list":["post-44753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-basmala-tarek","tag-edafa-ventures-capital","tag-eventocity","tag-mohamed-walid"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/44753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=44753"}],"version-history":[{"count":0,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/44753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/44751"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=44753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=44753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=44753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}