{"id":42416,"date":"2025-04-14T13:56:14","date_gmt":"2025-04-14T10:56:14","guid":{"rendered":"https:\/\/entarabi.com\/?p=42416"},"modified":"2025-04-14T14:15:23","modified_gmt":"2025-04-14T11:15:23","slug":"how-fast-is-the-creator-economy-growing-in-saudi-arabia","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2025\/04\/how-fast-is-the-creator-economy-growing-in-saudi-arabia\/","title":{"rendered":"Saudi Arabia\u2019s Creator Economy Booms 32.37% in Q1 2025"},"content":{"rendered":"<ul>\n<li dir=\"ltr\" style=\"text-align: left;\">The creator economy in Saudi Arabia grew by <strong data-start=\"71\" data-end=\"92\">32.37% in Q1 2025<\/strong>, driven by influencer marketing and user-generated content (UGC).<\/li>\n<\/ul>\n<ul>\n<li class=\"\" dir=\"ltr\" style=\"text-align: left;\" data-start=\"161\" data-end=\"266\">\n<p class=\"\" data-start=\"163\" data-end=\"266\">TikTok leads with <strong data-start=\"181\" data-end=\"209\">88% platform penetration<\/strong>, while beauty and lifestyle content top growth niches.<\/p>\n<\/li>\n<li class=\"\" dir=\"ltr\" data-start=\"267\" data-end=\"383\">\n<p class=\"\" style=\"text-align: left;\" data-start=\"269\" data-end=\"383\"><strong data-start=\"269\" data-end=\"300\">Cost-per-action (CPA) model<\/strong> is revolutionizing influencer partnerships by linking payouts to real performance.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" dir=\"ltr\" data-start=\"184\" data-end=\"445\">The creator economy in Saudi Arabia surged by <strong data-start=\"230\" data-end=\"240\">32.37%<\/strong> in Q1 2025, according to a joint report by <strong data-start=\"284\" data-end=\"295\">Admitad<\/strong> and <strong data-start=\"300\" data-end=\"317\">Stllr Network<\/strong>. This growth is fueled by influencer marketing, content-driven commerce, and a rising wave of <strong data-start=\"412\" data-end=\"444\">user-generated content (UGC)<\/strong>.<\/p>\n<h2 dir=\"ltr\" data-start=\"447\" data-end=\"503\"><span style=\"font-size: 14pt;\">Influencer Marketing Drives Performance-Based Growth<\/span><\/h2>\n<p class=\"\" dir=\"ltr\" data-start=\"505\" data-end=\"686\">Admitad\u2019s data shows a <strong data-start=\"528\" data-end=\"564\">15% year-on-year increase in GMV<\/strong> from influencer campaigns and a <strong data-start=\"597\" data-end=\"632\">14% rise in influencer earnings<\/strong> in 2024. The average order value has reached <strong data-start=\"678\" data-end=\"685\">$54<\/strong>.<\/p>\n<p class=\"\" dir=\"ltr\" data-start=\"688\" data-end=\"936\">A key trend reshaping the landscape is the <strong data-start=\"731\" data-end=\"762\">CPA (cost-per-action) model<\/strong>, where creators earn from actual conversions. This hybrid model combines fixed fees and performance commissions, creating more transparency and long-term brand partnerships.<\/p>\n<blockquote dir=\"ltr\" data-start=\"938\" data-end=\"1032\">\n<p class=\"\" data-start=\"940\" data-end=\"1032\">\u201cThe CPA model brings much-needed transparency to influencer marketing,\u201d said\u00a0<strong>Anna Gidirim<\/strong>, CEO of Admitad. \u201cBrands only pay for actual results, and influencers benefit by securing long-term partnerships while offering exclusive discounts to their followers. This approach fosters trust and engagement, benefiting all parties involved.\u201d<\/p>\n<\/blockquote>\n<h2 dir=\"ltr\" data-start=\"1034\" data-end=\"1089\"><span style=\"font-size: 14pt;\">TikTok Dominates, Beauty &amp; Lifestyle Are Top Niches<\/span><\/h2>\n<p class=\"\" dir=\"ltr\" data-start=\"1091\" data-end=\"1212\"><strong data-start=\"1091\" data-end=\"1101\">TikTok<\/strong> leads platform growth with an <strong data-start=\"1132\" data-end=\"1156\">88% penetration rate<\/strong> in Saudi Arabia. Other platforms seeing growth include:<\/p>\n<ul dir=\"ltr\" data-start=\"1213\" data-end=\"1279\">\n<li class=\"\" data-start=\"1213\" data-end=\"1236\">\n<p class=\"\" data-start=\"1215\" data-end=\"1236\"><strong data-start=\"1215\" data-end=\"1230\">Twitter (X)<\/strong>: +17%<\/p>\n<\/li>\n<li class=\"\" data-start=\"1237\" data-end=\"1258\">\n<p class=\"\" data-start=\"1239\" data-end=\"1258\"><strong data-start=\"1239\" data-end=\"1252\">Instagram<\/strong>: +12%<\/p>\n<\/li>\n<li class=\"\" data-start=\"1259\" data-end=\"1279\">\n<p class=\"\" data-start=\"1261\" data-end=\"1279\"><strong data-start=\"1261\" data-end=\"1273\">Telegram<\/strong>: +10%<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" dir=\"ltr\" data-start=\"1281\" data-end=\"1314\">Top content categories by growth:<\/p>\n<ul dir=\"ltr\" data-start=\"1315\" data-end=\"1471\">\n<li class=\"\" data-start=\"1315\" data-end=\"1333\">\n<p class=\"\" data-start=\"1317\" data-end=\"1333\">Beauty: <strong data-start=\"1325\" data-end=\"1333\">+56%<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1334\" data-end=\"1357\">\n<p class=\"\" data-start=\"1336\" data-end=\"1357\">Lifestyle: <strong data-start=\"1347\" data-end=\"1357\">+45.8%<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1358\" data-end=\"1379\">\n<p class=\"\" data-start=\"1360\" data-end=\"1379\">Fashion: <strong data-start=\"1369\" data-end=\"1379\">+18.2%<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1380\" data-end=\"1404\">\n<p class=\"\" data-start=\"1382\" data-end=\"1404\">Technology: <strong data-start=\"1394\" data-end=\"1404\">+10.6%<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1405\" data-end=\"1471\">\n<p class=\"\" data-start=\"1407\" data-end=\"1471\">Entertainment, Food, Fitness, Parenting, Gaming: Moderate growth<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" dir=\"ltr\" data-start=\"1473\" data-end=\"1512\">Influencers generate most revenue from:<\/p>\n<ul dir=\"ltr\" data-start=\"1513\" data-end=\"1617\">\n<li class=\"\" data-start=\"1513\" data-end=\"1536\">\n<p class=\"\" data-start=\"1515\" data-end=\"1536\">Marketplaces: <strong data-start=\"1529\" data-end=\"1536\">28%<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1537\" data-end=\"1558\">\n<p class=\"\" data-start=\"1539\" data-end=\"1558\">Home Goods: <strong data-start=\"1551\" data-end=\"1558\">17%<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1559\" data-end=\"1577\">\n<p class=\"\" data-start=\"1561\" data-end=\"1577\">Fashion: <strong data-start=\"1570\" data-end=\"1577\">16%<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1578\" data-end=\"1595\">\n<p class=\"\" data-start=\"1580\" data-end=\"1595\">Beauty: <strong data-start=\"1588\" data-end=\"1595\">13%<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1596\" data-end=\"1617\">\n<p class=\"\" data-start=\"1598\" data-end=\"1617\">Electronics: <strong data-start=\"1611\" data-end=\"1617\">9%<\/strong><\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"ltr\" data-start=\"1619\" data-end=\"1654\"><span style=\"font-size: 14pt;\">UGC Is Reshaping Brand Strategy<\/span><\/h2>\n<p class=\"\" dir=\"ltr\" data-start=\"1656\" data-end=\"1779\"><strong data-start=\"1656\" data-end=\"1688\">User-generated content (UGC)<\/strong> is now a major trust signal for Saudi audiences. Video is the most effective format, with:<\/p>\n<ul dir=\"ltr\" data-start=\"1780\" data-end=\"1905\">\n<li class=\"\" data-start=\"1780\" data-end=\"1835\">\n<p class=\"\" data-start=\"1782\" data-end=\"1835\"><strong data-start=\"1782\" data-end=\"1789\">53%<\/strong> of videos being faceless content shot indoors<\/p>\n<\/li>\n<li class=\"\" data-start=\"1836\" data-end=\"1879\">\n<p class=\"\" data-start=\"1838\" data-end=\"1879\"><strong data-start=\"1838\" data-end=\"1845\">28%<\/strong> featuring creators\u2019 faces indoors<\/p>\n<\/li>\n<li class=\"\" data-start=\"1880\" data-end=\"1905\">\n<p class=\"\" data-start=\"1882\" data-end=\"1905\"><strong data-start=\"1882\" data-end=\"1889\">19%<\/strong> filmed outdoors<\/p>\n<\/li>\n<\/ul>\n<blockquote dir=\"ltr\" data-start=\"1907\" data-end=\"2017\">\n<p class=\"\" data-start=\"1909\" data-end=\"2017\">Audiences trust real creators more than traditional ads,\u201d said\u00a0<strong>Mohannad Alzahrani<\/strong>, Cofounder and VP KSA of Stllr Network. \u201cUGC is now a key driver of authenticity and conversions. Brands that leverage UGC are seeing significantly higher engagement and conversion rates.\u201d<\/p>\n<\/blockquote>\n<h2 dir=\"ltr\" data-start=\"2019\" data-end=\"2063\"><span style=\"font-size: 14pt;\">Who Are Saudi Arabia\u2019s Content Creators?<\/span><\/h2>\n<p class=\"\" dir=\"ltr\" data-start=\"2065\" data-end=\"2106\">The creator landscape in Saudi Arabia is:<\/p>\n<ul dir=\"ltr\" data-start=\"2107\" data-end=\"2318\">\n<li class=\"\" data-start=\"2107\" data-end=\"2137\">\n<p class=\"\" data-start=\"2109\" data-end=\"2137\"><strong data-start=\"2109\" data-end=\"2121\">63% male<\/strong>, <strong data-start=\"2123\" data-end=\"2137\">37% female<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"2138\" data-end=\"2208\">\n<p class=\"\" data-start=\"2140\" data-end=\"2208\"><strong data-start=\"2140\" data-end=\"2169\">56% based in Saudi Arabia<\/strong>, followed by UAE (19%) and Egypt (16%)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2209\" data-end=\"2246\">\n<p class=\"\" data-start=\"2211\" data-end=\"2246\"><strong data-start=\"2211\" data-end=\"2221\">58.53%<\/strong> produce faceless content<\/p>\n<\/li>\n<li class=\"\" data-start=\"2247\" data-end=\"2318\">\n<p class=\"\" data-start=\"2249\" data-end=\"2318\"><strong data-start=\"2249\" data-end=\"2256\">43%<\/strong> are nano-creators, 23% micro, and 34% non-influencer creators<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"ltr\" data-start=\"2320\" data-end=\"2360\"><span style=\"font-size: 14pt;\">Gaps and Opportunities in the Market<\/span><\/h2>\n<p class=\"\" dir=\"ltr\" data-start=\"2362\" data-end=\"2403\">While the market is booming, gaps remain:<\/p>\n<ul dir=\"ltr\" data-start=\"2404\" data-end=\"2528\">\n<li class=\"\" data-start=\"2404\" data-end=\"2443\">\n<p class=\"\" data-start=\"2406\" data-end=\"2443\">Limited <strong data-start=\"2414\" data-end=\"2443\">B2B and corporate content<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"2444\" data-end=\"2484\">\n<p class=\"\" data-start=\"2446\" data-end=\"2484\">Lack of niche creators on <strong data-start=\"2472\" data-end=\"2484\">LinkedIn<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"2485\" data-end=\"2528\">\n<p class=\"\" data-start=\"2487\" data-end=\"2528\">Underrepresentation on <strong data-start=\"2510\" data-end=\"2528\">YouTube Shorts<\/strong><\/p>\n<\/li>\n<\/ul>\n<blockquote dir=\"ltr\" data-start=\"2530\" data-end=\"2690\">\n<p class=\"\" data-start=\"2532\" data-end=\"2690\">\u201cWith the right investment, Saudi Arabia has the potential to become a global leader in influencer and content marketing,\u201d said Alzahrani. \u201cBrands that partner with nano-creators today will lead tomorrow\u2019s digital economy.\u201d<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The creator economy in Saudi Arabia grew by 32.37% in Q1 2025, driven by influencer marketing and user-generated content (UGC). TikTok leads with 88% platform penetration, while beauty and lifestyle content top growth niches. Cost-per-action (CPA) model is revolutionizing influencer partnerships by linking payouts to real performance. The creator economy in Saudi Arabia surged by [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":42417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[1772],"tags":[7773,7774],"class_list":["post-42416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-admitad","tag-stllr-network"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/42416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=42416"}],"version-history":[{"count":0,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/42416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/42417"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=42416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=42416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=42416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}