{"id":31557,"date":"2024-08-27T20:17:06","date_gmt":"2024-08-27T17:17:06","guid":{"rendered":"https:\/\/entarabi.com\/?p=31557"},"modified":"2024-08-28T17:23:18","modified_gmt":"2024-08-28T14:23:18","slug":"rotana-and-quantum-collaborate-to-digitize-advertising-and-marketing-campaigns-on-arab-satellite-channels","status":"publish","type":"post","link":"https:\/\/entarabi.com\/en\/2024\/08\/rotana-and-quantum-collaborate-to-digitize-advertising-and-marketing-campaigns-on-arab-satellite-channels\/","title":{"rendered":"Rotana and Quantum Collaborate to Digitize Advertising and Marketing Campaigns on Arab Satellite Channels"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align: left;\"><em>In a groundbreaking move, Rotana, a leading media services provider, has signed a strategic partnership with Quantum One, a prominent player in advertising and data technologies, to redefine the data and advertising landscape in Saudi Arabia. <\/em><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\"><em>The partnership aims to transform traditional marketing channels into technologically integrated platforms that enable brands to connect with customers in innovative ways.<\/em><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The agreement outlines the integration of advertising campaigns across multiple channels, leveraging data to enhance efficiency and boost campaign outcomes.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">This will also link campaigns to various digital applications, optimizing the reach and impact of marketing efforts.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The partnership is set to empower data analysis, enabling more precise targeting of advertising campaigns across different media channels.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">By customizing content based on audience interests, supported by Rotana and Quantum, the partnership will transition traditional marketing channels into automated systems driven by advanced data analytics.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">The agreement hinges on a multi-channel strategy, adopted by both Rotana and Quantum, aiming to deliver a specialized experience for target segments.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">This approach utilizes advanced data and machine learning technologies to precisely reach the intended audience.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Dr. Waleed Arab Hashem, President of Rotana Advertising Services, stated, \u201cThis agreement is a step towards embracing innovation in the media and marketing sectors in Saudi Arabia. It aims to elevate the bar of technological advancement.\u201d<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">He added that the partnership represents a revolution in outdoor advertising, integrating data and multi-channel campaigns, enabling advertisers to create interactive and dynamic content for audiences.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Omar Malaikah, CEO of Quantum Saudi Arabia, commented that the company is making a significant shift in advertising and marketing services in the Kingdom by launching a specific campaign that links digital content with e-commerce stores and automated offline screens.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a groundbreaking move, Rotana, a leading media services provider, has signed a strategic partnership with Quantum One, a prominent player in advertising and data technologies, to redefine the data and advertising landscape in Saudi Arabia.<\/p>\n","protected":false},"author":11,"featured_media":31550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"post_subtitle":"","footnotes":""},"categories":[1772],"tags":[5570,5571,5572],"class_list":["post-31557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-omar-malaikah","tag-quantum-one","tag-rotana-en"],"_links":{"self":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/31557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/comments?post=31557"}],"version-history":[{"count":0,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/posts\/31557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media\/31550"}],"wp:attachment":[{"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/media?parent=31557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/categories?post=31557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entarabi.com\/en\/wp-json\/wp\/v2\/tags?post=31557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}