Numa

Numa, a pioneering fintech startup dedicated to empowering freelancers and microbusinesses in the Middle East and North Africa (MENA), has announced today a new partnership with Visa, a global leader in digital payments. The “Partner for Growth Agreement” involves a strategic investment aimed at advancing Numa’s mission to address the financial services gap for freelancers and solo entrepreneurs across key markets, including Jordan, the Kingdom of Saudi Arabia (KSA), and the United Arab Emirates (UAE). Since its establishment in Jordan, Numa has been at the forefront of financial innovation, offering digital banking solutions such as virtual IBANs and prepaid cards tailored specifically for the freelance economy. This partnership with Visa marks a significant leap forward, enabling Numa to broaden its offerings to current and future customers across various markets. A Strategic Leap Forward & Market Expansion Visa’s investment in Numa underscores a shared commitment to fostering financial inclusion and supporting the growing freelance market in the MENA region, projected to reach $40 billion by 2030. “Our partnership with Visa is a crucial step towards realizing our vision of delivering comprehensive financial services to freelancers, who have long been underserved by traditional banking systems,” said Loay Malahmeh, Founder and CEO of Numa. The collaboration is expected to accelerate Numa’s expansion plans into Saudi Arabia and beyond, leveraging Visa’s global expertise in digital payments and Numa’s innovative platform. Hasan M. Kazmi, Vice President and Head of Digital Partnerships for Visa in the CEMEA region, commented, “Visa’s global reach and expertise are game-changers for fintechs eyeing geographical expansion. Our strong presence and expertise in the markets where we operate enable our partners to expedite their expansion plans. Our partnership with Numa not only promotes financial inclusion but also supports the burgeoning freelance market in the MENA region.”

Numa, a pioneering fintech startup dedicated to empowering freelancers and microbusinesses in the Middle East and North Africa (MENA), has…