Specialized Sessions at the Saudi Media Forum:
- Focused sessions highlighted the role of emerging technologies, with a particular emphasis on artificial intelligence, in reshaping the media industry.
- AI in Media: Balancing Credibility and Operational Efficiency
- Key discussions centered on the challenges of integrating AI in journalism, emphasizing how to maintain editorial credibility and enhance productivity while ensuring a positive impact on audiences.
A specialized session at the 2026 Saudi Media Forum highlighted the pivotal role of artificial intelligence in maintaining journalistic credibility while supporting media organizations in fulfilling their mission effectively.
The session, titled “AI as a Strategic Tool in News Media”, explored how AI can transform algorithms into editorial insights and data-driven decisions that strengthen journalistic work without undermining trust among local, regional, or global audiences.
Discussions emphasized that AI can positively influence audience engagement while adhering to professional codes of conduct, opening new avenues for debate and innovation through advanced technologies.
Integrating AI into News Workflows: From Idea to Publication
The session, featuring Théo Thibodeau, Director of AI Products and Services at the Associated Press, focused on integrating AI into newsroom workflows to enhance productivity and optimize performance.
Participants examined AI tools as a strategic option for news organizations, capable of reorganizing editorial processes, improving operational efficiency, and accelerating content production while preserving journalistic integrity.
The conversation underscored AI’s role in optimizing reporters’ time, enhancing output quality, and enabling newsrooms to respond effectively in fast-paced media environments.
Data-Driven Strategy and Ethical Considerations in AI-Powered Media
Experts emphasized that the concept of “AI as a strategic tool” is intrinsically linked to responsible management of editorial resources, guiding them to maximize journalistic value while upholding professional standards.
Discussions highlighted the use of smart data and analytics to understand audience behavior and inform decision-making, positioning AI as a natural extension of strategic planning in newsrooms.
Ethical challenges and credibility safeguards were central to the dialogue, underscoring the need for leadership strategies that ensure AI adoption strengthens journalistic quality, reinforces trust, and responsibly transforms media operations.
