- Instagram has announced a new award initiative that will present gold rings to the top 25 creators on the platform.
- The judging panel includes prominent figures such as Adam Mosseri (Head of Instagram), film director Spike Lee, renowned designer Marc Jacobs, and popular YouTuber Marques Brownlee.
- This move comes amid reductions to Instagram’s creator bonus program and a decline in brand partnership deals.
Instagram, a platform owned by Meta, has announced a new initiative to honor top content creators worldwide by awarding them gold rings along with a special badge added to their profiles — a gesture meant to celebrate creativity and excellence on the platform.
The award will recognize 25 global influencers, selected by a high-profile judging panel that includes Adam Mosseri (Head of Instagram), acclaimed director Spike Lee, renowned designer Marc Jacobs, and popular YouTuber Marques Brownlee.
The initiative follows a period in which Instagram scaled back its creator bonus programs and brand partnership deals, prompting some to question the shift from monetary rewards to symbolic recognition such as jewelry and profile badges.
According to Instagram, this move reflects a new vision to honor the true creators who shape the platform’s culture and lead digital content trends, at a time when the global influencer industry is undergoing significant changes in how creators are supported and recognized.
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