فريق إنت عربي
- Mezza introduces a debt-free funding model for restaurants without equity dilution
- Helps increase customer footfall and repeat visits through a credit-based system
- Offers upfront capital of up to AED 10 million with sustained customer flow throughout the year
Mezza has officially launched in the United Arab Emirates, introducing a model that combines financing and marketing to help restaurants grow without relying on loans or giving up ownership.
The launch comes at a time when restaurants in the UAE are actively seeking new ways to maintain steady footfall and attract more diners, especially amid shifting consumer behavior and market challenges. Mezza positions itself as a solution that not only provides immediate funding but also directly supports customer acquisition.
How the Mezza Platform Works
Mezza operates on a model that differs from traditional financing. It purchases food and beverage credit from partner restaurants at wholesale value and redistributes it to app users over time.
This approach delivers two main benefits:
- Restaurants gain immediate cash flow
- A steady stream of customers is ensured over a 12-month period
Through this model, restaurants can access funding ranging from AED 20,000 to AED 10,000,000 without interest, loans, or financial liabilities.
Solving Two Core Challenges in the Restaurant Industry
Mezza addresses two of the most pressing issues for restaurant operators:
- Limited access to flexible, risk-free capital
- Difficulty in consistently attracting new customers
According to Kevin Boubil, the platform was designed to enable sustainable growth while allowing restaurants to retain full ownership and improve daily traffic.
Strong Partnerships from the Start
Since its launch, Mezza has partnered with several well-known hospitality groups and restaurants, including:
- Gates Hospitality
- Rosy Hospitality
- Chic Nonna
- Fab Food Co.
The platform focuses on carefully selecting partners based on quality, reputation, and customer experience, targeting mid-range to fine dining concepts.
Seed Funding to Support Expansion
Alongside its launch, Mezza announced the successful closure of a Seed funding round backed by prominent investors, including the founders of Property Finder and Jellysmack, as well as the chairman of Deel.
What Makes Mezza Different?
Unlike traditional financing models, Mezza is built on a value exchange system:
- Restaurants receive upfront capital
- The platform drives consistent customer traffic
- Customers benefit from enhanced dining value
This integration of funding and marketing positions Mezza as a differentiated solution in the hospitality sector, particularly in competitive markets like the UAE.
