- Woliz announces the completion of a PRE-SEED funding round of $2.2 million led by Sanlam Maroc with the aim of supporting the retail sector in Morocco and Africa.
- The round focuses on developing the AI-powered retail sector, as the funding will help modernize its technological infrastructure.
- The funding round will enable the Woliz platform to provide connected POS systems and software to link merchants with inventory management and digital payment processing.
The Moroccan company Woliz announced the completion of a PRE-SEED funding round worth $2.2 million, led by Sanlam Maroc.
The funding round focuses on strengthening the sustainable technological and organizational infrastructure for Woliz, in line with the development of its technology platform aimed at digitizing commercial and financial transactions, particularly in the retail sector (shops and grocery stores).
This supports its expansion across several regions in the Kingdom of Morocco and Africa.
The platform relies on an integrated approach that combines artificial intelligence, process automation, and data utilization, with the goal of structuring a unified ecosystem that connects proximity retailers at the core of the system with manufacturers, distributors, financial inclusion players, public institutions, telecom operators, and financial institutions, in addition to the end consumer.
Through the funding, the Woliz platform will provide connected Point-of-Sale (POS) devices and software that enable merchants to manage inventory, process digital payments, and establish direct connections with a wide network of distributors, manufacturers, and financial institutions.
Yahya Charaibi, General Manager of Sanlam Maroc, said:
“Investing with Woliz confirms our practical commitment alongside a Moroccan technology platform that is creating real transformation in the daily lives of proximity retailers”.
HE Add:
“Our goal is to support the modernization of this sector, strengthen its financial inclusion, and stimulate local innovation, while preparing in the medium term to expand this model to other African markets.”
For his part, Kamal Lhardozi, Founder and CEO of Woliz, said:
“The partnership with Sanlam Maroc gives us the capabilities needed to deploy a field-ready technological infrastructure designed for sustainability, capable of reconciling technology, financial inclusion, and practical reality. From Morocco, we are laying the foundations for a model that can be scaled into other African markets.”
