- V Booking announced that it has raised USD 5 million in a new investment round to further develop its platform and expand its presence across regional and global markets.
- The funding will support the development of the company’s technology infrastructure, including the launch of its AI Concierge ecosystem — a digital travel assistant designed to integrate seamlessly with tourism platforms.
- V Booking also plans to launch a new digital currency to help overcome payment and remittance challenges in the travel sector.
V Booking, a UAE-based platform specializing in AI-powered travel and hospitality solutions, has raised USD 5 million in a new investment round, without disclosing the participating investors. Following the round, the company’s valuation has reached USD 60 million.
The new capital will enable V Booking to enhance its technological infrastructure, particularly its AI Concierge system — an intelligent agent that acts as a fully digital travel assistant based entirely on natural voice interaction, eliminating the need for complex apps or multiple steps.
Through augmented reality (AR) environments, the platform integrates with a wide range of travel and tourism platforms.
The system enables users to:
- Access real-time travel information
- Complete bookings through natural voice interaction
- Enjoy a unified experience across the travel and hospitality value chain
Through this product, V Booking aims to deliver a seamless, integrated travel experience serving both individual travelers and group or specialized travel services.
The company also plans to launch a program to train 1,000 travel experts on using its tools and technologies, combining human expertise with intelligent digital infrastructure.
These experts will be able to make bookings, access competitive prices, and generate additional income through a trusted, knowledge-based distribution network.
V Booking is focusing on regional expansion across the Middle East, Africa, the GCC, and the Levant, before moving toward global markets, through a fully digital model for managing and distributing tourism services in a smart and equitable way that benefits travelers, agents, and service providers alike.
Launch of Travel-Focused Digital Currency
Part of the funding will be allocated to addressing financial inefficiencies in the sector — particularly bank fees and transfer costs.
V Booking plans to launch a new digital currency called TUSD – Travel USD in Q2 2026, designed specifically to support travel-industry payments.
The currency will enable travelers and travel agents to process payments instantly, with no banking fees, improving operational efficiency and reducing costs across the travel ecosystem.
Commenting on the announcement, Omri Abumadi, Founder and CEO of V Booking, said the funding round aims to build an integrated intelligent travel ecosystem that organizes relationships between travelers, agents, and service providers — not just another booking platform.
He added that the funding was structured using a flexible investment model combining capital financing with strategic operational partnerships.
