هذه المقالة متاحة أيضًا بـ العربية (Arabic)
- Hushday raised over $550,000 in a Pre-Seed round from regional tech investors.
- The platform will officially launch in the UAE in May 2025, with expansion plans for Saudi Arabia, Qatar, and Kuwait in 2026.
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Hushday operates an exclusive, invite-only model for luxury brand sales, offering full control over pricing, inventory, and customer insights.
Hushday, the UAE-based startup pioneering the region’s first invitation-only flash sales platform, has successfully raised over 2 million AED (approximately $550,000) in a Pre-Seed funding round from prominent regional tech investors.
The platform aspires to build a new, scalable growth channel for premium and luxury brands in the Middle East, offering complete brand control and next-level performance while preserving brand equity.
While inspired by successful international models such as Veepee (valued at over €4 billion) in Europe and Gilt in the United States, Hushday is not a direct replica. Instead, it has developed a Gulf-specific model tailored to the local market dynamics and consumer expectations.
The platform is expected to officially launch operations in the UAE in May 2025, with plans to expand to Saudi Arabia, Qatar, and Kuwait by 2026.
Jennifer Cohen Solal, Co-founder and CEO of Hushday, stated:
“We are here to open a new, scalable growth path for brands looking to reach a younger, price-sensitive digital audience without compromising their brand equity. The demand is here. The region is ready.”
Unlike traditional outlet malls or mass-discount platforms, Hushday positions itself as a strategic distribution layer, allowing brands to activate curated, brand-safe, high-conversion sales events — while gaining access to valuable new audiences in a controlled environment.
Hushday operates exclusively on a referral-only basis, granting invited members access to limited-time sales across fashion, beauty, accessories, electronics, home, and entertainment.
The platform has already signed dozens of brands, ranging from regional leaders to global names, offering them complete control over pricing, visibility, and inventory strategy, as well as real-time analytics, customer insights, and dedicated support.
With this funding and strategic launch model, Hushday is poised to redefine how luxury and premium brands engage with the next generation of consumers across the GCC.
