- Aya secured 6 million SAR in seed funding, led by Khwarizmi Ventures.
- Aya contributes to the development of the modest fashion market through a unified digital platform that relies on customer trend analysis.
- This investment will be used to accelerate product development, expand market presence, and enhance customer experience.
Aya, the emerging Saudi e-commerce platform redefining modest fashion discovery, today announced the successful closing of its Seed funding round, securing 6 million SAR. The round was led by Khwarizmi Ventures, alongside Turki Alrajhi with participation from Raed Ventures, Joa Capital, FENA Holdings, and a distinguished group of angel investors.
Founded by Saudi entrepreneurs Munira Al Kadi and Abdulrahman Al Ammar, Aya is transforming the modest fashion market by unifying its fragmented landscape into a single, trend-driven discovery platform. By leveraging real-time customer insights, Aya predicts trends and empowers local manufacturers to deliver on-demand fashion, staying steps ahead in a fast-paced industry.
Reflecting on the funding, Munira Al Kadi, Co-founder and CEO of Aya, stated: “This investment is more than capital—it’s validation of our bold vision to disrupt a massive, fast-growing traditional market. We’re completely changing the game, and we’re looking for fearless, entrepreneurial talents to join our mission.”
Homam Meaddawi, Partner at Khwarizmi Ventures, added: “We are proud to support talented founders who previously worked together in e-commerce. Aya aims to disrupt the modest fashion industry, beginning with the multi-billion dollar, fragmented Abaya market.”
With this investment, Aya will accelerate product development, expand its market presence, and enhance its platform to deliver an unparalleled customer experience.
