UAE’s Dubizzle Group Acquires Egypt’s Hatla2ee Platform
The acquisition seeks to strengthen and expand the company’s footprint in the digital automotive sector
- UAE’s Dubizzle Group acquires Egypt’s Hatla2ee platform to strengthen its presence in the digital automotive sector in the region.
- Hatla2ee platform attracts more than 2 million monthly visitors and provides car valuation, financing, and real-time price tracking services.
- Integration of Dubizzle’s technologies with Hatla2ee aims to enhance the experience of buyers and sellers in Egypt.
UAE’s Dubizzle Group, a company in classifieds and digital platform management, has announced its full acquisition of Egypt’s Hatla2ee platform, which specializes in online car sales. This strategic move aims to bolster Dubizzle’s presence in the Egyptian automotive market and expand its services across the region.
Deal Details
Dubizzle Group already owns well-known platforms in the Middle East and North Africa region, such as:
- Dubizzle (classifieds).
- Bayut (real estate).
- Drive Arabia (automotive).
This acquisition supports the group’s ambitions to develop integrated digital solutions for the automotive sector, leveraging Hatla2ee’s extensive user base.
Enhancing Digital Automotive Services
By merging Dubizzle’s resources and technologies with Hatla2ee’s platform, users in Egypt will be able to:
- Benefit from a seamless digital experience for buying and selling cars.
- Access car valuation services based on real-time market prices.
- Obtain easy financing solutions through the platform.
- Make well-informed decisions regarding the purchase of new or used cars.
Statements from Executives
Haroon Rashid, CEO of Dubizzle Egypt, stated:
“Adding Hatla2ee to our portfolio enhances our ability to offer a wider range of automotive services to Egyptian consumers.”
About Hatla2ee
Hatla2ee was founded in 2016 as an online platform specializing in listing and selling both new and used cars, including locally manufactured and imported vehicles. The platform offers various services, including:
- Car valuation.
- Car financing.
- Real-time market price tracking.
Hatla2ee has attracted more than 2 million monthly visitors through its website and apps, making it one of Egypt’s leading automotive platforms.
Significance of the Deal for the Egyptian Market
This acquisition marks a major development in Egypt’s automotive sector, as the integration of Dubizzle’s technologies with Hatla2ee’s services is expected to:
- Improve the user experience for buying and selling cars.
- Boost transparency in sales transactions.
- Expand the customer base by providing advanced digital solutions that support the growth of the digital automotive market in Egypt.
This step reaffirms Dubizzle Group’s commitment to developing the digital market in Egypt and strengthening its position in the growing automotive sector as the market shifts towards digital solutions.
