نورهان فؤاد
- Nice One has been listed on Tadawul, with trading starting at SAR 35 per share and a daily price fluctuation limit of ±30% for the first three days.
- Institutional coverage reached 139.4 times, while retail coverage stood at 7.9 times the offered shares.
- The company has been operating in the e-commerce sector for personal care and perfumes since 2017.
On Wednesday, January 8, 2025, the shares of Nice One Beauty for E-Marketing begin trading on Tadawul’s main market. The shares are listed under the trading symbol 4193 and the international identifier SA1660HI1GH4, with an offering price of SAR 35 per share.
Price Fluctuation Limits
For the first three trading days, daily price fluctuation limits are set at ±30%, with static price fluctuation limits of ±10%. Starting from the fourth trading day, the daily price fluctuation limits will be adjusted to ±10%, and the static limits will be removed.
Market Listings
Nice One’s listing marks the second company to debut on Tadawul in 2025, following Al Mousa Health on January 7. In 2024, the Saudi market saw 13 company listings and one Real Estate Investment Trust (REIT) fund. With Nice One’s inclusion, the total number of companies listed on the Saudi Stock Exchange rises to 229, excluding the 19 REITs currently traded.
IPO Details
- The company offered 34.65 million shares, representing 30% of its capital.
- 90% of the shares were allocated to institutional investors.
- 10% was allocated to individual investors.
Subscription Coverage
- The retail subscription was oversubscribed 7.9 times, with total bids exceeding SAR 908 million.
- The institutional subscription was oversubscribed 139.4 times.
- A minimum of 8 shares was allocated to each retail investor included in the subscription. The remaining shares were allocated on a pro-rata basis at 0.5313%.
About the Company
Nice One was founded in 2017 by Omar Ali Abdulrahman Al-Olayan as a sole proprietorship headquartered in Riyadh. It was converted into a limited liability company in the same year and later became a closed joint-stock company in May 2024. The company launched its application and website after two years of market research and infrastructure development.
Company Activity
Nice One operates in the e-commerce sector, specializing in personal care products, perfumes, and cosmetics, establishing itself as a key player in Saudi Arabia’s growing e-commerce industry.
Reflecting Growth
The successful IPO and high subscription rates underscore market confidence in Nice One’s strategy and business model, which focuses on innovative solutions in the rapidly expanding Saudi e-commerce market.
