Yalla Plus, a Riyadh-based company, has announced the closure of its $2.7 million seed funding round. The round was led by Merak Capital, with participation from Khwarizmi Ventures, the American firm Isometry, and angel investors from the Middle East and the United States.
Founded in Riyadh in 2022 by Abdullah Alrabeh, a serial tech entrepreneur, and Bader H. Nasser, a venture capitalist and entrepreneur, Yalla Plus offers a comprehensive tech platform that serves the restaurant and café sector through an integrated POS system managing payments, loyalty programs, and data analytics. The platform provides detailed data that helps enhance operational efficiency and performance, currently serving entrepreneurs in 11 countries worldwide. The company aims to support 100,000 entrepreneurs in 50 countries across the Middle East, Europe, and Southeast Asia.
On this occasion, Abdullah Alrabeh, co-founder and CEO of Yalla Plus, emphasized that the company was launched from Riyadh with the goal of empowering entrepreneurs in the hospitality sector to achieve success. He noted that this launch is a result of the innovation-friendly environment fostered by Saudi Arabia’s Vision 2030, affirming that the company will continue to grow by developing exceptional tech products that support entrepreneurs and businesses everywhere. He also mentioned that the funding round aims to attract the best local and global talent and to build a leading Saudi tech company serving 100,000 entrepreneurs over the next five years.
Abdullah Altamami, CEO and partner at Merak Capital, expressed his pride in supporting the Saudi startup. He said, “Yalla Plus has succeeded in creating a flexible and reliable integrated tech system that has gained the trust of small entrepreneurs and major global companies in the hospitality sector. This success reflects the maturity of the entrepreneurship ecosystem in the Kingdom and demonstrates the ability of Saudi startups to compete with their global counterparts. At Merak Capital, we are always keen to empower startups in the Kingdom and the region to seize promising opportunities, and our investment in Yalla Plus, particularly in the distinguished entrepreneurs Abdullah Alrabeh and Bader H. Nasser, is clear evidence of this.”
Yalla Plus aspires to become a global Saudi tech company by attracting the best local and international talents and investing in the tech and innovation ecosystem created by Saudi Arabia’s Vision 2030.
