OneOrder, the innovative tech supply chain and logistics solution transforming Egypt’s hotel, restaurant, and catering (HoReCa) industries, has announced the successful raising of $16 million in equity and debt through a Series A funding round. This capital injection aims to support OneOrder’s expansion into the Gulf Cooperation Council (GCC) region, starting with the UAE. The funding round was led by Delivery Hero Ventures, with participation from Norrsken22, and Egypt-based Nclude and A15. This follows previous rounds, including a $1 million pre-Seed and $3 million Seed in February and December 2022, respectively.
Tamer Amer, CEO of OneOrder, highlighted the challenges the company addresses: “The HoReCa supply chain across Africa and the MENA region is highly fragmented and dependent on manual processes involving numerous stakeholders. This results in limited price transparency, insufficient access to quality stock-keeping units (SKUs), high waste and storage costs, and restricted financing options for business growth.”
Amer elaborated on the existing inefficiencies: “Restaurants and hotels often deal with hundreds of suppliers to maintain stock, receiving 10 to 20 deliveries daily, which disrupts operations without eliminating shortages. Previous solutions have merely digitized the problem, a task any ERP system can accomplish. OneOrder, however, provides a comprehensive approach to streamline the entire supply chain by serving as a one-stop-shop, storing all necessary ingredients in our strategically located warehouses.”
OneOrder’s web-based platform and mobile application offer a personalized virtual warehouse for online ordering and delivery of over 700 SKUs. It also provides detailed analytics and data management tools, along with embedded financing options to support business growth. By transforming the food procurement process, OneOrder gives its customers access to more SKUs at guaranteed quality and lower prices, coupled with data analytics for better operations and financing opportunities. The company currently serves over 1,370 customers.
Beyond supply chain solutions, OneOrder enhances associated financing and payments, integrating with ERP/POS systems. In collaboration with Commercial International Bank Egypt (CIB), OneOrder facilitates variable payments via direct debit, a capability typically restricted to banks and financial institutions in Egypt.
“At OneOrder, we firmly believe that the synergy of technology and human creativity is the cornerstone of our success. Our philosophy is to empower customers with technology to automate routine tasks, allowing them to focus on areas that require human judgment,” Amer stated. “This approach has enabled us to operate with a significantly leaner team compared to traditional suppliers, underscoring the effectiveness of our tech-enhanced strategies. We eagerly anticipate our expansion into the GCC region.”
Brendon Blacker, Managing Partner at Delivery Hero Ventures, commented, “We are honored to lead OneOrder’s Series A round and expand our investment as the company revolutionizes the HoReCa supply chain in the MENA region. This funding provides an exciting opportunity to extend OneOrder’s substantial value to a broader geographic area, replicating the success they have achieved in Egypt.”
Natalie Kolbe, General Partner at Norrsken22, added, “We are thrilled to support OneOrder as our first investment in Egypt. We believe it has the potential to transform HoReCa supply chains across Africa and beyond. The team is led by highly experienced operators, and we are eager to support their expansion into new markets, establishing them as the comprehensive HoReCa technology solution.”
OneOrder plans to expand into the GCC region—including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates—by autumn 2024. The company aims to enhance its financing solutions for customers, including cards, and further develop its platform. Additionally, OneOrder has implemented a unique AI-assisted system over the past six months, significantly improving the app and saving 60% of customers’ time and money. Consequently, the team is actively recruiting AI specialists to support this growth.
