Fawry and Al-Futtaim Forge Collaborative Partnership to Enhance Digital Payments
Leading the forefront of banking technology and electronic payments, Fawry has officially announced a collaborative protocol with the Al-Futtaim Group, aiming to bolster electronic payment services and provide Al-Futtaim customers with a distinguished array of the latest digital technologies and advanced financial transaction methods, ensuring a high level of efficiency and security.
Under this partnership, Fawry and Al-Futtaim will work together through a systematic strategy aimed at collaboration, innovation, and integration of platforms and expertise from both entities.
Through Al-Futtaim’s modern “Blue Rewards” platform, the partnership will offer the latest solutions and system integration, including mobile payment solutions, contactless payments, introducing new payment methods such as bank installment services, Buy Now Pay Later (BNPL) service, digital wallets, enhancing personalized shopping experiences, and expanding the range of offerings provided to customers.
This partnership aligns with Fawry’s commitment to financial inclusion and expanding its digital transformation efforts, bolstering non-cash payment methods to reach a cashless digital society.
It aims to provide all companies and institutions in various sectors with the latest innovative financial technology solutions and diverse payment channels with easy procedures, facilitating customer lifestyles and meeting all their needs.
In this context, Eng. Ashraf Sabry, CEO of Fawry, expressed his delight in collaborating with the Al-Futtaim Group, stating: “This partnership reflects Fawry’s leading position in the forefront of the digital payments and banking technology sector, thanks to the innovative services provided by the company.” He noted that this partnership will contribute to supporting and enhancing Fawry’s efforts to expand the scope of its digital technologies and solutions across various economic sectors.
Eng. Ashraf Sabry emphasized that digital transformation and digitization of the payments sector represent a fundamental and strategic approach for achieving sustainable growth, enhancing financial inclusion, and driving development in the country, especially Egypt’s digital economy, given its leading position in providing electronic payment solutions in the Egyptian market.
Following the signing of the agreement, Paul Carey, Executive Vice President of Products and Payments at the Blue Rewards program, commented: “We look forward to leveraging Fawry’s robust digital payments infrastructure and expertise in consumer payments to enhance our customers’ offerings and deliver a seamless and secure experience for our global brands and customers.”
Carey added: “Egypt is an important market for us given our presence in shopping centers, retail, real estate, and automotive sectors, and we aim to capitalize on rapid digitization and infrastructure development by working with Fawry to enhance the best loyalty and payment services
