EFG Hermes, the investment bank affiliated with EFG Holding and operating in the Middle East and North Africa markets, announced that it has successfully acquired a minority stake in Kenzi Wealth. Additionally, EFG Hermes has signed a Memorandum of Understanding with Kenzi Wealth, the Danish company specializing in digital wealth management through advanced AI technology for asset management and investment risk analysis, to enhance investors’ ability to select and rebalance their investment portfolios.
This new partnership represents a significant investment step for EFG Hermes in realizing its vision of digital transformation and entering a new phase brimming with investment opportunities for clients. This step will enhance EFG Hermes’ ability to offer a more efficient investment experience tailored to meet each client’s needs by maximizing the benefits of EFG Hermes’ extensive client network, award-winning research capabilities, and Kenzi Wealth’s innovative AI tools. Additionally, investors will be able to manage their portfolios in an advanced manner and enjoy a tailored investment journey that meets their needs by leveraging the exceptional capabilities of AI technology solutions.
In this context, Ahmed Wali, Head of Securities Brokerage at EFG Hermes, expressed his confidence in the success of this partnership, expressing his pleasure in enhancing cooperation frameworks with Kenzi Wealth. He affirmed that both parties share the same vision of a commitment to excellence and innovation. Wali added that this significant step serves as EFG Hermes’ entry into the realm of investment tools designed specifically to meet each investor’s aspirations through AI technology, which will positively impact the expansion of the company’s product and service offerings. Wali emphasized that integrating EFG Hermes’ unique research capabilities with Kenzi Wealth’s advanced digital investment tools comes within their shared vision to offer an unparalleled comprehensive investment experience that will contribute to redefining investment services.
For his part, Mohamed El-Masry, Chairman and Founder of Kenzi Wealth, expressed his pleasure in collaborating with EFG Hermes, which will result in offering advanced investment advantages to clients, including sophisticated tools for investment risk analysis, investment selection, and creating and rebalancing investment portfolios. El-Masry pointed out that this partnership will enhance the company’s ability to offer new investment tools to investors, supported by technological solutions and unique research capabilities.
It is noteworthy that Kenzi Wealth specializes in designing advanced investment solutions to meet the unique needs of investors, and this new cooperation will enable EFG Hermes to benefit from the latest technological solutions in the innovative and advanced trading platform, EFG Hermes ONE. This will result in offering a comprehensive investment experience from research and trading to managing clients’ investment portfolios through a single platform. This new innovative product, supported by unmatched technology and research capabilities, will redefine investment services.
Wali reiterated the company’s commitment to providing various investment tools to clients that help them make sound decisions and achieve their financial goals. He indicated that this cooperation is the first step taken by the company in its collaborative journey with Kenzi Wealth, which will open new horizons for further opportunities within the ambitious roadmap adopted by EFG Hermes in the field of financial services technology, aiming to develop a wide range of investment products and services in collaboration with Kenzi Wealth.
The acquisition of a minority stake in Kenzi Wealth by EFG Hermes reflects its renewed commitment to leading innovation in the fintech sector and facilitating clients’ access to advanced investment solutions across all segments.
Read Also: Rawmart: Digital Innovation for Simplifying Construction and Finishing Purchases
