Pure Harvest and RedSea Join Forces to Revolutionize Agriculture and Climate Technology
Pure Harvest Smart Farms (Pure Harvest), a leading company in the field of agricultural technology, and RedSea, a pioneer in smart climate technology solutions, have announced the signing of a Letter of Intent (LOI) for Pure Harvest to manage RedSea’s agriculture facility, spanning six hectares near Riyadh in the Kingdom of Saudi Arabia.
This strategic deal for fresh agricultural production under the Red Sea FarmsTM brand is part of RedSea’s strategy to transform into a pure technology company specialized in the development and trade of AgriClimate technology solutions. This move aligns with Pure Harvest’s expansion in Saudi Arabia and its desire to continue developing and implementing a new technology-based business model called “Franchise Farming.” This model enables Pure Harvest to engage existing farmers in any market to expand sustainable agriculture solutions globally.
The two companies are committed to providing advanced agricultural technologies to support regional goals in multiple areas such as food security, water conservation, economic diversification, and sustainability.
Pure Harvest is set to commence operations at the farm in January 2024 and will immediately invest capital to increase production and enhance climate control capabilities. The investment includes the integration of RedSea’s advanced iyris SecondSkyTM technology, a transparent and heat-reflective roofing technology that contributes to improving energy efficiency within greenhouses, reducing water consumption, and enhancing crop health. iyris SecondSkyTM has received the prestigious AE50 and Davidson Innovation Awards in 2023.
As part of this deal, Pure Harvest will acquire a 40-hectare land parcel adjacent to the current production facility in partnership with Alajaweed Farm. This will allow Pure Harvest to expand its farming scope using the franchise model to build up to 28 hectares of controlled agriculture production, optimizing resource utilization on-site.
Sky Kurtz, Co-Founder and CEO of Pure Harvest, expressed his excitement about partnering with RedSea and their support for the strategic transformation. Both partners believe that technology will play a critical role in addressing climate change, ensuring affordable and secure food availability, and promoting sustainability. This deal enables Pure Harvest to strengthen its presence in the Kingdom and introduce the new “Franchise Farming” business model, which has been in development for over two years. He expressed gratitude to RedSea and Alajaweed Farm for their trust in Pure Harvest and their innovative and collaborative approach towards achieving their vision.
Ryan Lefers, Co-Founder and CEO of RedSea, noted that RedSea has consistently brought innovative technology to the market to address climate change challenges in the fields of food, water, and energy. He stated that they have always understood the challenges faced by farm operators firsthand and have developed practical and appealing AgriClimate technology solutions. He confirmed their long-term plan to transition from being farm operators to a pure technology company and looks forward to working with Pure Harvest as a technology partner in the coming years, delivering refined AgriClimate solutions to farmers worldwide.
Both companies are globally recognized for their innovative approach to agriculture in challenging climates and emerging markets. This partnership reflects their unique capabilities, equipping them to address the needs of Saudi Arabia and contribute to solving global climate change challenges and food security in some of the world’s toughest climates.
